Complexity ManagementLogo Design Contest

Logo Design Contest
Contests / Complexity Management

Complexity Management has selected their winning logo design.

For $350 they received 216 designs from 30 different designers from around the world.

Logo Design Brief

Client
Germany
What We Do
We manage and optimize company's business complexity (e.g. products- and customers) to improve their overall profitability.
Industry
Consulting
Color Preferences
Dark red (99,8,0) White (255,255,255) Grey (162,151,137)
Our Ideas & Additional Information
1) You could play with the following elements as they are closely connected to our Complexity Management projects: A maze (to visualize business complexity and how it is proactively managed and optimized by us), "total value chain", "change the mindset of the organization", "transparency" and "sustainability". This is not a necessity, but you could play with these elements.
2) "Complexity Management" could become a sub-brand of A.T. Kearney. You could therefore try to include the main logo of A.T. Kearney (http://www.atkearney.com/) into the new "Complexity Management" Logo. But please also provide "stand-alone" complexity management logos.
Themes
Masculine
Secure
Necessity

Entries

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Discussion

 
Client
Dear designers,

looking at the current designs I just had another idea which could look great and represent our idea of interdisciplinary complexity management in a great way:

During our projects we normally optimize the business performance of our client along the "total value chain", which means we not only optimize complexity in one area/department (e.g. in the R&D department, --> develop less complex products because the additional costly complexity is not paid by the customers) but as a whole along the entire value chain of an organization (development -> production -> marketing/sales -> after sales). Now the icon for a "total value chain" in business is often represented by a bunch of symbolic arrows (see http://www-eng.tp.edu.sg/operating_model.jpg as an arbitrary example). Now you could try to

a) Create an icon next to the words "complexity management" consisting of the vertical value chain symbols/arrows.
b) Move the arrows horizontally below the words "complexity management"

In that case, with the arrows becoming a main element of the logo, they also have to look a bit more "sexy". To do so you could maybe play a bit with 3d effects for the arrows/symbols.

Best regards and thanks a lot in advance,

Daedalus
14 years ago
 
Logo Designer
please, give us more feedback CH ....
14 years ago
 
Client
Dear designers,

thanks for your submissions and your request to give more feedback. Unfortunately I was without a PC in the past two days. ;) (yes, this does happen sometimes ;).

I'll try to give more feedback in the next few days.

Best regards,

Daedalus
14 years ago
 
Client
Dear designers,

thanks a lot for your submissions so far! Most of them were really great and far above what we have expected when we opened this contest.

Unfortunately I won't be able to give you any feedback from Friday 6 pm CET on until Sunday 6 pm CET. So in case you require some feedback please send in your drafts until Friday afternoon.

We'll decide on the final logo on Monday and Tuesday.

Best regards,

Daedalus
14 years ago
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