What We Do
We manage and optimize company's business complexity (e.g. products- and customers) to improve their overall profitability.
Top Three Things to Communicate
#1 - We know how to manage and optimize business complexity
#2 - We help you to sustainably improve your overall profitability
#3 - We have supported other conmpanies before, now we would like to enable your success
Our Target Audience:
Top management of large multinational companies, mostly male, 40 - 60 years old.
Dark red (99,8,0) White (255,255,255) Grey (162,151,137)
Our Ideas and Additional Information:
1) You could play with the following elements as they are closely connected to our Complexity Management projects: A maze (to visualize business complexity and how it is proactively managed and optimized by us), "total value chain", "change the mindset of the organization", "transparency" and "sustainability". This is not a necessity, but you could play with these elements.
2) "Complexity Management" could become a sub-brand of A.T. Kearney. You could therefore try to include the main logo of A.T. Kearney (http://www.atkearney.com/) into the new "Complexity Management" Logo. But please also provide "stand-alone" complexity management logos.