We manage and optimize company's business complexity (e.g. products- and customers) to improve their overall profitability.
Industry
Consulting
Top Three Things to Communicate
#1 - We know how to manage and optimize business complexity
#2 - We help you to sustainably improve your overall profitability
#3 - We have supported other conmpanies before, now we would like to enable your success
Our Target Audience:
Top management of large multinational companies, mostly male, 40 - 60 years old.
Color Preferences
Dark red (99,8,0) White (255,255,255) Grey (162,151,137)
Our Ideas and Additional Information:
1) You could play with the following elements as they are closely connected to our Complexity Management projects: A maze (to visualize business complexity and how it is proactively managed and optimized by us), "total value chain", "change the mindset of the organization", "transparency" and "sustainability". This is not a necessity, but you could play with these elements.
2) "Complexity Management" could become a sub-brand of A.T. Kearney. You could therefore try to include the main logo of A.T. Kearney (http://www.atkearney.com/) into the new "Complexity Management" Logo. But please also provide "stand-alone" complexity management logos.
Themes
Masculine
Serious
Secure
Necessity
Economical
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
looking at the current designs I just had another idea which could look great and represent our idea of interdisciplinary complexity management in a great way:
During our projects we normally optimize the business performance of our client along the "total value chain", which means we not only optimize complexity in one area/department (e.g. in the R&D department, --> develop less complex products because the additional costly complexity is not paid by the customers) but as a whole along the entire value chain of an organization (development -> production -> marketing/sales -> after sales). Now the icon for a "total value chain" in business is often represented by a bunch of symbolic arrows (see http://www-eng.tp.edu.sg/operating_model.jpg as an arbitrary example). Now you could try to
a) Create an icon next to the words "complexity management" consisting of the vertical value chain symbols/arrows. b) Move the arrows horizontally below the words "complexity management"
In that case, with the arrows becoming a main element of the logo, they also have to look a bit more "sexy". To do so you could maybe play a bit with 3d effects for the arrows/symbols.
thanks for your submissions and your request to give more feedback. Unfortunately I was without a PC in the past two days. ;) (yes, this does happen sometimes ;).
I'll try to give more feedback in the next few days.
thanks a lot for your submissions so far! Most of them were really great and far above what we have expected when we opened this contest.
Unfortunately I won't be able to give you any feedback from Friday 6 pm CET on until Sunday 6 pm CET. So in case you require some feedback please send in your drafts until Friday afternoon.
We'll decide on the final logo on Monday and Tuesday.
