Complexity Management Logo Design Contest

Complexity Management has selected their winning logo design.

For $350 they received 216 designs from 30 different designers from around the world.
Contest
Logo Design Brief
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Daedalus
Germany

What We Do

We manage and optimize company's business complexity (e.g. products- and customers) to improve their overall profitability.

Industry

Consulting

Top Three Things to Communicate

#1 - We know how to manage and optimize business complexity
#2 - We help you to sustainably improve your overall profitability
#3 - We have supported other conmpanies before, now we would like to enable your success

Our Target Audience:

Top management of large multinational companies, mostly male, 40 - 60 years old.

Color Preferences

Dark red (99,8,0) White (255,255,255) Grey (162,151,137)

Our Ideas and Additional Information:

1) You could play with the following elements as they are closely connected to our Complexity Management projects: A maze (to visualize business complexity and how it is proactively managed and optimized by us), "total value chain", "change the mindset of the organization", "transparency" and "sustainability". This is not a necessity, but you could play with these elements.
2) "Complexity Management" could become a sub-brand of A.T. Kearney. You could therefore try to include the main logo of A.T. Kearney (http://www.atkearney.com/) into the new "Complexity Management" Logo. But please also provide "stand-alone" complexity management logos.

Themes

Masculine
Serious
Secure
Necessity
Economical

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Discussion

Discussion

Daedalus
Germany
Dear designers,

looking at the current designs I just had another idea which could look great and represent our idea of interdisciplinary complexity management in a great way:

During our projects we normally optimize the business performance of our client along the "total value chain", which means we not only optimize complexity in one area/department (e.g. in the R&D department, --> develop less complex products because the additional costly complexity is not paid by the customers) but as a whole along the entire value chain of an organization (development -> production -> marketing/sales -> after sales). Now the icon for a "total value chain" in business is often represented by a bunch of symbolic arrows (see http://www-eng.tp.edu.sg/operating_model.jpg as an arbitrary example). Now you could try to

a) Create an icon next to the words "complexity management" consisting of the vertical value chain symbols/arrows.
b) Move the arrows horizontally below the words "complexity management"

In that case, with the arrows becoming a main element of the logo, they also have to look a bit more "sexy". To do so you could maybe play a bit with 3d effects for the arrows/symbols.

Best regards and thanks a lot in advance,

Daedalus
13 years ago
in-motion
Indonesia
please, give us more feedback CH ....
13 years ago
Daedalus
Germany
Dear designers,

thanks for your submissions and your request to give more feedback. Unfortunately I was without a PC in the past two days. ;) (yes, this does happen sometimes ;).

I'll try to give more feedback in the next few days.

Best regards,

Daedalus
13 years ago
Daedalus
Germany
Dear designers,

thanks a lot for your submissions so far! Most of them were really great and far above what we have expected when we opened this contest.

Unfortunately I won't be able to give you any feedback from Friday 6 pm CET on until Sunday 6 pm CET. So in case you require some feedback please send in your drafts until Friday afternoon.

We'll decide on the final logo on Monday and Tuesday.

Best regards,

Daedalus
13 years ago