Blue Badges LLC Logo Design Contest

Blue Badges LLC has selected their winning logo design.

For $600 they received 910 designs from 108 different designers from around the world.
Contest
Logo Design Brief
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reidmct
United States

Slogan

Know How

What We Do

We help our customers (medium to large organizations) to design and implement Microsoft-based enterprise-wide project management solutions to drive visibility, insight, and control of their projects and resources, and to facilitate collaboration among their people.

Industry

Consulting

Top Three Things to Communicate

#1 - Experienced experts
#2 - Pragmatic
#3 - Confident enough not to take ourselves too seriously

Our Target Audience:

Typically, but not always, executives in the IT or Project Management departments of medium sized to very large companies and governments. Often the CIO.

Color Preferences

Must have Blue -- perhaps - but not necessarily - a "Microsoft" shade of blue.

Other colors are welcome.

Themes

Masculine
Colorful
Bright
Refined
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Prefers others.
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Discussion

Discussion

reidmct
United States
As an aid to designers, here is an explanation of our name.

Blue Badge is a term used internally and informally at Microsoft. Employees of Microsoft have ID badges that are predominantly Microsoft-blue. Non-employee vendors wear orange badges. So, when a Microsoft person asks, "Are you a blue badge?" they are asking if you are a real, full-time Microsoft employee.

To outsiders, it means nothing; it is just a name that is easy to pronounce and spell. To insiders, it says, "I am one of you."

All of us at Blue Badges LLC were once blue badges at Microsoft.
13 years ago
Mare
Serbia
@CH you can leave personal feedbac by clickin on a design it moves you to a designers page.

Cheers
13 years ago
reidmct
United States
We are quickly ranking the initial entries so as to give some sense of our feelings about designs.

For the prize we are offering, we expect that the winner will create a truly original logo, and not use any "canned clip art" from their portfolio. For initial design concept purposes, we will consider entries that used clip art type elements, but the ultimate winner will be more refined and original.

Also, we are hoping that the designers will experiment more, and think creatively. Even our own crude original logo had some characteristics that no one here has yet explored. We will give more specific direction later in the contest, but for now we do not want to limit your creativity by imposing our own design sense.

Be creative! Be bold! Be professional! Have fun!
13 years ago
reidmct
United States
We are not yet seeing much color variety. We said we wanted to include Blue, and you all have done that. But the only other colors we are seeing are white and black (other than the Microsoft Office logo, which we cannot use because it is trademarked).

While a simple pallette of blue, white, and black could be a winner, we want you to know that you are welcome to use other colors. Just don't make it a "Google" of colors!
13 years ago
reidmct
United States
We have moved one slider a little toward masculine. Our customers' decision-makers are more often men, although the people we work with when we are engaged are fairly evenly split between men and women.
13 years ago
reidmct
United States
We have decided that we do not want a logo that looks anything like the Microsoft Office logo. We appreciate all of the very creative ideas that have played on the Microsoft Office motif, but our decision is final in this regard.

We do not want any of you to put more effort into such designs for us.

Thank you !
13 years ago
jakub sudra
Poland
remember to award at least the first 5 places to different designers
13 years ago
Tattoo Girl
Australia
ooo I can see how this is going to go :p
13 years ago
Tyler
Canada

LogoTournament Staff
I have removed one of the LC after extensive discussions with the CH. I believe they have good understanding of the issues, and definitely care about the outcome here.
13 years ago