EndurisLogo Design Contest

Logo Design Contest
Contests / Enduris

Enduris has selected their winning logo design.

For $375 they received 91 designs from 24 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
UHPLC Seal
What We Do
We're not launching a business, we're launching a product. Here are the details:

We are launching a high-pressure fluid seal product that is a critical component inside life sciences equipment (chromatography), specifically, in the pumps. The value to the end user (both the lab technician and the equipment manufacturer) is that our seal improves the reliability of the equipment, resulting in less machine downtime and less service/repair.
Proposed names should embody reliability and performance.

The attached file pic shows the seal (black, round unit with the spring embedded in it), coupled with a backup element. The seal and backup are paired to enable the seal to perform at 21,000+ psi. The seal and back are sitting next to a piston in the picture - this piston is part of the pump in which the seal operates. The seal and backup go on the piston, but we don't sell the piston - it's the OEM's part.
Industry
Manufacturing & Wholesale
Color Preferences
Open to suggestions. Our company's standard color is PMS285C, but this can depart from that.
Themes
Modern
Secure
Masculine
Complex
Necessity
Refined

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Discussion

 
Logo Designer
I'm confused. In your brief you imply name proposal, are you wanting a name, or a logo for enduris?
11 years ago
 
Client
Hi!

It has been brought to my attention that the brief I originally posted implied that we were looking for a name. My apologies - in the interest of time, I cut and pasted and didn't catch this. We're looking for a LOGO, not a name.

Here's an updated version of the brief with the small correction. Thanks to the astute designer who caught this!

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

We're not launching a business, we're launching a product. Here are the details: We are launching a high-pressure fluid seal product that is a critical component inside life sciences equipment (chromatography), specifically, in the pumps. The value to the end user (both the lab technician and the equipment manufacturer) is that our seal improves the reliability of the equipment, resulting in less machine downtime and less service/repair. Proposed LOGOS should embody reliability and performance. The attached file pic shows the seal (black, round unit with the spring embedded in it), coupled with a backup element. The seal and backup are paired to enable the seal to perform at 21,000+ psi. The seal and backup are sitting next to a piston in the picture - this piston is part of the pump in which the seal operates. The seal and backup go on the piston, but we don't sell the piston - the piston is the OEM's part (or is purchased elsewhere by the OEM).
11 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/17893

You can also look in: https://logotournament.com/forum/contest_holder_discussion




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11 years ago
 
Client
Some more words to think about as you're pondering images/iconography for this product ...

Lasting
Tough
Solid
Reliable
Durable
Strong/strength
Durable/durability

Thanks!
11 years ago
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