Analytics In Focus Logo Design Contest

Analytics In Focus has selected their winning logo design.

For $300 they received 98 designs from 13 different designers from around the world.
Contest
Logo Design Brief
Hide
analyticsinfocus
United States

What We Do

Analytics in Focus provides small and medium sized sales organizations with advanced mathematical analyses (i.e., sales force sizing, territory alignment) to help them increase sales and profitability..

Industry

Consulting

Top Three Things to Communicate

#1 - Professional - top-quality service from a small company
#2 - Intelligent - people hire us to do analyses they can't do themselves
#3 - Approachable - easy to talk to, let's find a solution together

Our Target Audience:

The target audience is a Director or Vice President of Sales for a small or medium sized sales organization (a few dozen to a few hundred sales representatives). This person was likely a former outgoing, successful sales representative who has been promoted several times. They are hard-working, outgoing, well-dressed, high-income, well educated people (who are more likely to describe themselves as street smart than book smart).

Color Preferences

I like (darker shades of) Blue or Purple, invoking a feeling of knowledge, trustworthiness, and wisdom. Avoid Fall colors (browns, oranges, mustard).

Our Ideas and Additional Information:

Please don't focus too much on the colors used at www.analyticsinfocus.com (that purple is a little pale). I do think that serif-fonts show a level of sophistication necessary for the type of work we do (I'd be surprised to find myself liking a sans-serif logo, but I am open minded). The words Analytics In Focus is already pretty long. The logo shouldn't be as high as it is long. (Any pictoral marks should probably lengthen it more as compared to anything that makes the logo square) -- The end result should be more landscape than portrait. Lastly, if you want to add the suffix LLC to the end you may (Analytics In Focus, LLC.)

Themes

Refined
Secure
Simple
Colorful
Bright
Necessity
Expensive
Serious
Classic
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
2nd

Withdrawn

3rd
5th

Withdrawn

Withdrawn

7th

Withdrawn

9th

Withdrawn

New

Withdrawn

Withdrawn

Withdrawn

New

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

Withdrawn

Withdrawn

1 2 3

Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

13 years ago
analyticsinfocus
United States
I like the clean lines of #2 and #3.
I like the attempt at a math-like symbol in #1, I just fear that the logo in #1 is too square (large height and width) perhaps making it difficult to fit nicely on the top of a web page.
The color in #4 is a little too light for me, and I'm not a great fan of the sans-serif font.
13 years ago
analyticsinfocus
United States
Okay, I have to admit that you guys are great at this, and I could never create these designs myself. For that reason, I was having some difficulty labeling some of the items as "not interested". I'm now seeing, though, that if I don't label some that way, then you may waste your time pursuing variations on a theme that I'm not that excited about. And since that isn't fair to you, I'll try to be more selective.

JohnOne: Your #3 is only in the not interested group because it is dominated by your #8. Also, your #7 is there because I like the similar #10 much more. Thanks for trying the AIF in #11, but it makes me think of AIG, and that company doesn't have the best reputation right now.

#5 and #6 have a pattern (I'll call it a pictoral because I don't know what the right term is) that doesn't add to the understanding of the logo. This is a big point, and worthy of a separate post, so I'll follow this post with one that addresses only that topic.
13 years ago
analyticsinfocus
United States
Analytics in Focus has two words in it that call out for attention.

The first is the word Analytics. #10 and #1 are leading right now because they both play on that word. #10 has what appears to be a bar chart. #1 has a plot on an axis (which our company does a lot of). #9 is ranked lower because it appears less like a bar chart. I really like the play on the A and the graph in #1, and some changes to font color and font choice may make #1 a strong competitor.

The other choice is to play on the word Focus. You could try to make the words more or less focused, but I'm not sure how to do that without making them look sloppy. Another idea would be to incorporate a magnifying glass somehow or using the O in Focus as a bullseye. I'd stay away from using a microscope to identify the word focus, because our company is more math-analytics based than biology or chemistry based analytics.
13 years ago
JohnOne
United States
Dear Analytics-

Thanks for the feedback. If I can offer a suggestion, you can click in individual entries and make a comment in the box associated with that specific logo. Using this method, you'll find you get better results as the artist in question will receive an email alert, and generally take a more detailed and personalized approach to your logo revisions.

Cheers, John
13 years ago
analyticsinfocus
United States
Just to keep everyone updated -- sometime yesterday I was afraid that I may have to extend this contest because I didn't think I'd have enough decent choices to make a decision with. Now I have the opposite problem. I would be very happy to have any of the top dozen or so choices as a logo. The last minute entries are going to have to pass some high hurdles. I don't know how you do this for a living. Trust me, in my line of business, I don't have anywhere near the level of competition that you guys have.

I have some obligations that will prevent me from ranking tomorrow (Saturday), so please forgive me as any submissions sent between now and Sunday will sit for a day or so. I'll try my best to get online if I can find a minute. Thanks again to everyone for their hard work. There is some great talent here.
13 years ago
analyticsinfocus
United States
I'm back -- thanks to everyone for their patience while I was away yesterday. I did have a chance to borrow other people's iPhones and show a large group of people the designs. I got a lot of interesting feedback (and learned where my opinion differs from the majority).

I'd like to begin with a brief synopsis of how we've gotten to where we are and give some guidance on what to do from here to maximize your chances of winning.

I think that the first major contribution to this contest came from JohnOne, whose logo in #10 has the colors and font which have become the standard in my mind against whom everyone else is compared.

akimdave made the next major contribution when his #19 was the first to really show a logo that incorporated the concept of analytics by showing a bar chart on an axis.

Wookasheen was the next to impress me with making the A in Analytics be part of the design. His #28 is still unique by the incorporation of the pictoral element using the text.

TNSGraphics brought a lot of creativity with different graphics (line charts, square roots, sigmas) to exploit the Analytics concept. I learned yesterday that square roots are surprisingly not well recognized by the average person, therefore I'll probably shuffle some of my rankings by TNSGraphics.

The most recent significant contribution is from gheist. When I see that design, I think of a bar chart under some sort of lens -- or more generally, analysis under observation or Analytics In Focus. I have written since the contest brief that I'd like to incorporate a pictoral element of Analytics or Focus into the design. Looking back, I'm surprised that I never explicitly said that a designer who could incorporate all three words: Analytics - In (inside, within, etc.) - Focus - would truly understand the design need.

From this point forward, I am going to reserve a spot in the top 10 for each of the five designers I've mentioned above. I think their contributions have added significantly to the discussion, and they each deserve at least that level of recognition.

I have a gut feel at this point that the winning design is going to have a pictoral element that represents Analytics (for example, but limited to,a bar chart, line chart, etc.) that is In (inside, within) Focus (for example, but not limited to, a lens, a magnifying glass, a crystal ball, etc.)
13 years ago
Wow, what great feedback! CH, you show a great sense of insight as to both the process at hand and self - my compliments. If only all contest holders were of the same ilk:)
13 years ago
analyticsinfocus
United States
My apologies to everyone who was sitting on a great design waiting to surprise me at the end. TNSGraphics has already submitted a dozen or so variations of his latest concept, and I think it is perfect. I've found myself over the last day or so hoping that no one else would send something as good, because I already have a connection to this logo.

To be fair then to all the designers who may wait until the contest reaches page 1 of the contest list, I don't think I am still as open minded as a contest holder should be to take new entries. Therefore, I am ending the contest early. Thank you to everyone who participated in this design contest.
13 years ago
deux
Greece
wow...that was qui.....
13 years ago
wookasheen
Serbia
quick aaaand..... whatever. congrats anyway :)
13 years ago