What We Do
Analytics in Focus provides small and medium sized sales organizations with advanced mathematical analyses (i.e., sales force sizing, territory alignment) to help them increase sales and profitability..
Top Three Things to Communicate
#1 - Professional - top-quality service from a small company
#2 - Intelligent - people hire us to do analyses they can't do themselves
#3 - Approachable - easy to talk to, let's find a solution together
Our Target Audience:
The target audience is a Director or Vice President of Sales for a small or medium sized sales organization (a few dozen to a few hundred sales representatives). This person was likely a former outgoing, successful sales representative who has been promoted several times. They are hard-working, outgoing, well-dressed, high-income, well educated people (who are more likely to describe themselves as street smart than book smart).
I like (darker shades of) Blue or Purple, invoking a feeling of knowledge, trustworthiness, and wisdom. Avoid Fall colors (browns, oranges, mustard).
Our Ideas and Additional Information:
Please don't focus too much on the colors used at www.analyticsinfocus.com (that purple is a little pale). I do think that serif-fonts show a level of sophistication necessary for the type of work we do (I'd be surprised to find myself liking a sans-serif logo, but I am open minded). The words Analytics In Focus is already pretty long. The logo shouldn't be as high as it is long. (Any pictoral marks should probably lengthen it more as compared to anything that makes the logo square) -- The end result should be more landscape than portrait. Lastly, if you want to add the suffix LLC to the end you may (Analytics In Focus, LLC.)