ALP - Association of Lodging ProfessionalsLogo Design Contest

Advocacy ~ Learning ~ Partnership

ALP is the trade organization for small lodging B&B, and inn owners and operators. We are an educational and advocacy nonprofit whose aim is to provide our members the tools to succeed and grow.

For purposes of this brief, our working slogan (NOT FINALIZED) is "Advocacy, Learning, Partnership"

Use PMS 294C as the primary color & 877C as secondary to start; final Colors TBD.
No more than two color.

MUST be able to be reproduced in pure B+W, must be reproducible in B+W, and negative pure B+W.
NO gradients, shading or 3d effects, clean lines please.

***This is a new non-profit trade/business/educational organization and you have the opportunity to build our brand image and create something extraordinary without preconceived logos or images!!! ***

The main theme is to have the letters ALP and/or the name "Association of Lodging Professionals" form the main body and be the focal point of the logo.

One idea is for a word mark with the letters 'ALP' alone or part of an emblem; we want the letters ALP to be the focal point and be able to stand alone. As an additional usage, it can be with "ALP | Association of Lodging Professionals" with the full text stacked on three lines or such to the right of ALP. The logo ALP should stand alone.

Another idea is an emblem (shield, shape of UPS?) with ALP with or without the words written around it.

we would like to see logos / word marks with variations of little to moderate imagery/icon components. However, whatever icon or traditional imagery is used it should be transformed and modernized. Clean simple lines that convey an idea and can be seen clearly from a distance or if reproduced small. For example, if a key is to be used, it should NOT be an intricate detailed key as may be in a pencil drawing, but a stylized bold modern one. If a pineapple is to be used, perhaps one vertical HALF could be cut out of the letters or somehow used in a shield emblem design in a bold simple way without being too detailed. Another icon imagery idea is perhaps a keyhole can be negative white space in the A or P (the open top space?)

the winning logo will TRANSFORM a traditional image (key, keyhole, pineapple, door, etc.) into something as part of the logo that is unique whether or not it is readily recognizable as traditional imagery.

FONT - please use standard fonts. You can gently 'nudge' them for word marks or emblems, but we require the final logo to be based on or "highly compatible" with standard fonts.

The following ideas are COMMON to all artists and not unique to any submission as they are our ideas:
Advocacy Learning Patrtnership
Door(s)
door knocker
roof
key(s) / keyhole
Pineapple
candle / lantern
peacock
Bell
Bed