What We Do
We are a dental office offering a full range of preventive, restorative, and cosmetic dental services in a small, rural town in western Wisconsin in the upper midwest of the United States. Our patient base and target audience is predominantly middle class, white, and over the age of 35. Our community is mostly blue-collar workers, medical professionals, and service industry workers. We are trying to target more affluent patients from surrounding communities.
This is a rebrand, and our old logo was navy blue, maroon, and white. We are open to a new logo featuring those colors, but we'd also like to try out new colors and combinations. We want to stay predominantly in the blue family. Previous logo tournament winners for our group have often featured a darker blue contrasting with a lighter blue. Accent colors can also include the aforementioned maroon, as well as silver or greens. With the name "Whitehall," we also want white to be featured. Please AVOID bright red.
Our Ideas and Additional Information:
Please avoid tooth-shaped designs or elements (the owner rejects those outright). We would like "Whitehall" to be more prominent than "Dental Center" in the logo, unless all three words are equal size. We want our logo to be clean and slightly upscale in feel. Our owner likes to have a visual element incorporated into the name itself — not placed beside or above the name. The town of Whitehall has Scandinavian roots, and their high school nickname is Vikings. Perhaps a subtle nod to that or the color orange could be in the logo (please don't try to use viking horns or anything that bold). There is a small-town, quaint feel to the town, and that can also be an idea to run with. Please see some of the other winners we've chosen on LogoTournament (more in the attached files) for further ideas. PLEASE ALSO NOTE: Any logo design we choose must be able to translate well to embroidery on our staff scrubs and small printed materials. Therefore, minute details will not work. Thank you!