Wen RealtyLogo Design Contest

Logo Design Contest
Contests / Wen Realty

Wen Realty has selected their winning logo design.

For $300 they received 342 designs from 31 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Ready When You Are
What We Do
Helps people buy and sell property (primary residential)
Industry
Real Estate
Color Preferences
Colors in logo: Red and yellow

There are no colors we are against having. Whatever best works with red and yellow are fine.
Our Ideas & Additional Information
Ideally we would like to have a yellow canary as a character. We don't want anything heavily cartooned, but something that is a typical canary shape but with a slightly contemporary look.

There are a few reasons why we are considering the canary: First, the owner is originally from the Canary Islands of Spain. Second, a yellow bird will be easy to see on a "for sale" yard sign. Third, much like a "canary in the coalmine", we pride ourselves at having done the kind of research that can help buyers and sellers make good decisions about a large transaction (i.e., helping them feel confident about what they can't see in the future.) Fourth, when developing the marketing plan, we hope to further develop the canary as a character that can take on a life of its own on a webpage, in marketing materials (stuffed animals, tshirts, etc.) or even in person.

Having said all of this, we are also considering a logo without the bird. In doing this, however, we are trying to stay away from something too "typical" for real estate offices. Many use the sign of a house, but we are making a concerted effort to set this office apart. Ultimately, we are going for a contemporary (but not too modern or techie) look that evokes a sense of class, contemporary approach, and trust.

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Discussion

 
Client
Thank you for being the first posting.
13 years ago
 
Client
Thank you, again. I'm not sure the design has the contemporary image we're trying to capture. (Perhaps it is the font that is a bit too boxy? I'm not sure.) We would like to have the bird a bit more prominent an image, I think, so it can be created into a character on its own at some point.
13 years ago
 
Logo Designer
Hi! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for designs ranked in the top 10. We like to earn points.

~~ NOTE: While in JUDGING mode, the designer ranked in 1st can still submit revisions.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914
https://logotournament.com/forum/contest_holder_discussion
13 years ago
 
Client
comment deleted
13 years ago
 
Client
Note to designers: We are pleased with what we are beginning to see with the canaries and very much look forward to more. However, please also feel free to submit something that does not include a canary as we welcome the chance to see your creativity!
13 years ago
 
Client
We would like to see some other NEW ideas. Perhaps a canary that is in a different formation (flying?). Or something a bit more character-like. And some different ideas altogether.

Please don't go forward only on the pattern that seems to be developing here. Yes, there are some here that we like, but we might like an entirely NEW idea more! Think of this as an empty slate and show us your entirely new ideas!

13 years ago
 
Client
There are only two days left. In addition to our bird-based ideas, we would love to see some wordmarks that do not use the bird at all. We will try something completely different with no color limitations or requests for a bird character. Bring on the wordmarks!
13 years ago
 
Client
Thank you to everyone who provided us with logo entries. We are reviewing the top entries now and will be in touch with the top designers this week.
13 years ago
 
Logo Designer
Thanks
13 years ago
 
LogoTournament Staff
Admin Note: Designers are not obligated to provide multiple color variations of winning files. If they agree to provide such that is between the client and the designer.

Designers are not allowed to offer 'free' services in exchange for special consideration for a possible win.
13 years ago
 
Logo Designer
gracias
13 years ago
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