Wally's Wicked Good Ice Cream & TreatsLogo Design Contest

Could you post some images of Wally for us?

We like the expression of Wally in both #1 & #2---especially how he's looking while licking the ice cream! The words "Wicked Good" stand out better in the #1--these are as important and we'd like them to be a little more prominent within the design. Also, can the salmon color be a deeper pink/salmon and more prominent in the design somehow--either the lettering or perhaps a background of some sort? The brown of Wally is a little too light--he's really more of a chocolate brown (like hot fudge). Finally, although I like the splash of color of the cherry on top of the cone---we never really put cherries on cones, so we'd like to remove it.

A creative approach, thanks so much--hope this feedback is helpful.

The Fatkid: Photos of Wally's face have been posted. If it would be helpful to see a full shot of him, let us know.

Thanks!

These designs are terrific, and have given us a lot to think about in terms of what really captures the friendly and funky vibe we're striving toward. Note to all: although most ice cream shops are like diners or ice cream parlours--ours is more of a cafe/coffee house atmosphere. Thanks for your submissions and keep those ideas coming!!

We really appreciate how you've incorporated our feedback. It's exciting to see each concept taking shape. Thank you all for these great ideas and interpretations.

What a great experience working with so many talented designers. The quality of the submissions has made this both exciting and difficult to decide! Quick question for all: we have received some feedback that using the dog as a mascot makes it seem like it could be an ice cream company for dogs. What are your professional opinions? A few even went so far as to say that we should include a child as well. Any thoughts?

In my opinion, I don't associate the dog mascot as being an ice cream company for dogs,
as long as the dog graphic is not the predominant part of the logo.
I realize that some people might think that, but I think the majority would realize that it's
just a logo mascot. I would think the name would have to include text which specifies
that it was for dogs ( if it was )
Hope this helps.