Wally's Wicked Good Ice Cream & TreatsLogo Design Contest

Logo Design Contest
Contests / Wally's Wicked Good Ice Cream & Treats

Wally's Wicked Good Ice Cream & Treats has selected their winning logo design.

For $250 they received 85 designs from 16 different designers from around the world.
2nd
#83
4th
#72

Withdrawn

5th
#80

Withdrawn

New
#29

Withdrawn

New
#6

Withdrawn

New
#79

Withdrawn

New
#71

Withdrawn

New
#70

Withdrawn

New
#27

Withdrawn

Prefers others.
#84

Withdrawn

Prefers others.
#76

Withdrawn

Prefers others.
#75

Withdrawn

Prefers others.
#73

Withdrawn

Prefers others.
#48

Withdrawn

Prefers others.
#34

Withdrawn

Prefers others.
#30

Withdrawn

Prefers others.
#28

Withdrawn

Prefers others.
#26

Withdrawn

Prefers others.
#20

Withdrawn

Prefers others.
#7

Discussion

 
Logo Designer
Thanks for the ranking, please let me know if you would like to see any specific changes.
Don
14 years ago
 
Client
Wow, #7 stands out. We like the shape, and Wally font. A few comments: the shapes that Wally is licking doesn't read ice cream to us. Is it possible to incorporate a stronger representation of either a cup or cone? Also, Wally's face doesn't seem as familiar to us as the one originally provided. I think the white streak may be too thick and the eyes not as highly arched. We realize this is just a cartoon, but we'd like it to be distinctive and recognizable as Wally. Finally, the term "Wicked Good" is important--it's a classic, New England description---in our menu we'll be playing up the wicked (as in decadent) and good. As such, we're looking for a bit of a magical quality about it. Perhaps stars, or halo and/or devils tail effect, as examples?

#6 reads "diner" to us...not the vibe we're working toward. Our shop is actually pretty funky--vivid colors, chalkboard menu, cool street signs etc.
14 years ago
 
Logo Designer
Thanks for the feedback, I will work on the changes later on tonight as I am away from
my design computer until approx. 6pm (CDT)
Thanks again,
Don
14 years ago
 
Logo Designer
Here is a revised logo, let me know what you think.
Thanks!

(This comment references Entry #20)
14 years ago
 
Client
Hi, thanks for working with those comments. #20 is definitely moving in the right direction--Wally looks good, the ice cream is more realistic and adds a nice spot of color. Not sure about the moon, starts & heart in the background, rather than the polka dots. It seems a little too busy with the newly magical font---which still isn't exactly right. At first glance, I thought the fires of you-know-where :-).
14 years ago
 
Logo Designer
Thanks for the helpful feedback, here is the first of a couple revisions.

(This comment references Entry #26)
14 years ago
 
Client
Wow, these just keep getting better for us! #28, #30, and #26 are equally intriguing for different reasons. Thank you for giving us some clever designs to think about. BTW, what happened to #27? I was looking at it, and it disappeared. Just wondering.
14 years ago
 
Logo Designer
#27 was just a slighlty different version of #28, I forgot to make one small change & I didn't want to leave them both on because they were so similar.
Let me know if you would like to see any changes or additions, it the meantime I'll keep thinking as well.
Thanks,
Don
14 years ago
 
Client
In the home stretch, it's hard to decide which, #34 or #30 we prefer. They are both really exciting. From afar (i.e. standing down the block from the shop window), we still struggle with the ice cream element. We're not sure it will be clear that Wally's licking ice cream--can we use a cone instead of the cup? Perhaps have it stick out to the side to call attention to it? Everyone loves the wicked and good treatment of the font--that's really fun.

Thanks for providing us with some really great designs.
14 years ago
 
Logo Designer
#48 - I made the entire dog/icream/circle a little larger, added an outline to the ice cream &
splattered some ice cream around Wally's mouth.
I will try to work on something with a cone later on tonight.
Do you happen to serve ice cream in waffle bowls?

Thanks for the feedback.

Don
14 years ago
 
Logo Designer
Here is Wally with a cone, I also changed the color of "Ice Cream & Treats" to tie in
with the mint ice cream color.

(This comment references Entry #70)
14 years ago
 
Logo Designer
Here are a couple versions without the dog...

(This comment references Entry #79)
14 years ago
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