VianceLogo Design Contest

Logo Design Contest
Contests / Viance

Viance has selected their winning logo design.

For $350 they received 218 designs from 36 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Preservation Innovation (www.treatedwood.com)
What We Do
Viance develops chemicals used to pressure treat lumber and plywood building materials for different purposes, such as fire retardant treated wood, or fence posts that resist decay and termite attack.
Industry
Construction
Color Preferences
Red/Orange - Imagery of fire, but suppressed or controlled
Gray - smoke
Black - charred wood

D-Blaze treated wood should smolder and become charred rather than burn rapidly. This idea of a slow, controlled smolder versus a fiery catastrophe is critical. The use of a "cool" color like blue may add that element of controlling fire.
Our Ideas & Additional Information
D-Blaze info and current logo...........http://treatedwood.com/dblaze/index.php

Competitors
http://www.osmosewood.com/firepro/
http://www.frtw.com/
http://www.archchemicals.com/Fed/WOLW/Products/FireRetardants/Dricon/default.htm

Our current logo (attached) is NOT close to what we want in the new design. One design idea is to somehow use the negative space to depict a flame or some other icon of fire suppression.
We'll need color and b/w versions, with and w/o the tagline.
Hi-res EPS files only.
Themes
Necessity
Secure
Masculine

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Discussion

 
Client
Logo is for product called "D-Blaze" and not the company name. Please do not use Preservation Innovation or the website in any logos. That's just company information.

Product name is "D-Blaze"

"Fire Retardant Treated Wood" is the tagline.

Fire wants to move upward, and D-Blaze helps prevent that natural progression. Current logo is ALL-CAPS and I'd like to see options in CAPS.

After seeing 20+ logos, I think the font makes a big difference. Tightly packed, blocky styles seem to work better than open, airy font styles.

After seeing 60+ logos, we've decided to not use a separate obvious flame, and prefer the fire imagery to come from the colors used (hot) and perhaps slight use of small flames coming from letters, such as 88, 79, 52.

Thanks.
13 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914
13 years ago
 
Client
Many thanks to all the designers that submitted some great designs on this contest. We will definitely use Logo Tournament again in the future.
13 years ago
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