#34 Really like the use of wood grain in lettering. Like the transition from charred to wood.
The font is too soft and rounded, I think. Most of the better designs have masculine fonts and/or ALL CAPS. I think it's the "building block" aspect of the product that needs a blocky font. Tagline needs a tougher font as well, maybe in red?
I like smoky wisps but maybe not two on each letter?