VianceLogo Design Contest

#12 Like the inset use of flame and the tilt of lettering. Use of outline on the letters is neat.

But probably too much blue. We have another product that is associated with blue dye.

#11 has wrong tagline. Could you remove to reduce confusion? Thanks.

Modification of #12 with charcoal lettering.

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#13 Much better. A cool blue line containing the "blaze."

The tagline in a hot red, like smoldering coals may work. D-Blaze treated wood is physically a dirty red color.

Version using "Dirty Red" product colouring.

(This comment references Entry #14)

#14 Still like this a lot. The letter "D" is throwing me off. On your earlier designs, the hyphen/dash had the color of the "Blaze" lettering, whereas on #14 the hyphen has color of the "D." The letter "D" needs to be more easily identifiable. While I like the red/orange in the negative space inside the "D" I am not sure it is crystal clear that it is both a "D" and that is flame.

The shade of blue is also very soft. I prefer the brighter blue used in lettering of #12.

I love your "Blaze" and its coloring. Could you do one in CAPS with a sharp, bold font? Thanks.

Have made the colouring changes as requested and "flipped" the hyphen back to the "Blaze shading". - #31

I've also added a uppercase version - #32, as well as a "web 2.0" glossy emblem treatment - #33

L

#32 The CAP letters run together a tad too much. Could you "shave" the upper right and lower left corners of the "Z" similar to how our current logo's "Z" is trimmed?

Might also benefit from very thin white lines of separation between the L and A the the bottom connection of the Z and the E.

Thanks for all the versions!

No problems. We need to get this right!

Have uploaded two more versions:

#37 - Still keeping the uppercase/lowercase but with the shaved treatment to the "z".
I know you're trying to retain the capitals from your old logo, but in my professional opinion I feel the lowercase letters actually say "fire abatement / retardation" more so than capital letters as they reduce in size. They also allow for a far much "tighter" logo, signifying a rock-solid dependency of the product.

#38 - The uppercase version. To make this work I had to separate the letters more than a "thin line" space.
The balance with the white in-line was crucial, and looked a bit silly otherwise. As in my comment with #37, the spacing is now making this mark fall apart a little, and losing the more dynamic, compact aspect of the uc/lc version.

Hope you don't mind my 2¢ - just trying to keep the integrity of your logo in mind!

L

#37 and #38 are both excellent. thanks.

#38 Shared with others. Like your lettering best, but "D" is not working. Could you please fill in as same color (as letters) and drop the flame entirely? We're also thinking the deep burgundy could be made hotter too. One of our competitors uses a maroon like this. That would be revision one.

The second idea would be to start from revision one, and where the white space around the lettering is now, fill with the blue trim color, and make the blue trim color some other dark, off-setting color. This would be a second option, and we don't want to lose the core of #38. Thanks.

Revision 1 of #38

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Revision 2 of #38

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Revision 3 of #38

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Revision 4 of #38

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