United RefinishingLogo Design Contest

Logo Design Contest
Contests / United Refinishing

United Refinishing has selected their winning logo design.

For $675 they received 362 designs from 62 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Tub and tile refinishing.

We resurface bathtubs, showers, tile, countertops, sinks, and vanities. It makes them look like new, while saving ~75% versus the cost of replacement.

We have a few different buyer types.

1. Homeowners who have an old tub that they want to look nicer - for themselves.
2. Property owners/managers that want an inexpensive way to make their bathrooms look nicer to entice renters and/or fetch a higher rental price.
3. Homeowners who are about to sell their home and want to make their bathroom look presentable inexpensively
4. The Realtors that are working with #3
5. Hotel, motels, apartments, nursing homes - anyone with tub and tile that might need to be resurfaced
Industry
Home & Garden
Color Preferences
Red white and blue, like the American flag.

But the blue should be a deeper navy blue, and the red should be kind of a deeper red too.

My site is still under construction, but you can see the basic color scheme on the homepage here:

https://www.unitedrefinishing.com/

(You are allowed to change it a bit, you don't have to follow those exact hex codes or anything)

And that "U" logo was just something I copied off the internet to put there temporarily.
Our Ideas & Additional Information
Yes, the name "United Refinishing" is going to use American flag colors and symbolism.

But I don't want hillbilly redneck American stuff - like eagles, guns, beer, and mullets. I'm looking for a style more like the logos of USA soccer or United Airlines or the NFL.

Modern, simple, sharp vector art.

The only symbols I would accept in the design are

1. A star or stars
2. The red/white stripes

I don't want any symbols that reflect the kind of job I do or tools I use. I don't want a bathtub symbol, because we refinish more than just bathtubs. I don't want a paint spray gun symbol, because we don't always use a spray gun.

I'm mostly just looking for a wordmark, or perhaps something in kind of a patch/shield format.

Probably in landscape proportion, so it would look and fit good in a website header, on a hat, or embroidered on the left chest of a polo shirt.
Themes
Masculine
Simple
Colorful
Necessity
Modern
Raw
Style Inspiration

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Discussion

 
Client
I just wanted to mention one thing about fonts.

You'll notice I'm using a fat, sans-serif font on UnitedRefinishing.com. (Poppins)

It seems most likely that we'll stick with something kinda fat and sans-serif...

But I am not completely against serif fonts. If your creative juices are flowing, and you are imagining a serif font in your head, go for it!

If you can still make a serif font look modern, that could be cool. In fact, I think a serif font adds a touch of class and gravitas.

Modern and sharp is what's most important to me. With that being said, you may experiment with font choices.
1 month ago
 
Client
Holy cow everybody.

These are awesome! I was not expecting all this within a couple hours. I like so many of them.

I'll start ranking them tomorrow.
1 month ago
 
Client
A quick piece of advice for future designs to save you time.

You really don't need to try to force a "UR" symbol in there.

So far I don't really like any of them with a UR.

You are welcome to add a shield or a star or a flag or some other graphical element outside of the words, but don't shove a UR in there. It's just not working. Thanks!
1 month ago
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