Provide retail products to promote a worry-free state of mind.
Industry
Retail
Top Three Things to Communicate
#1 - Trusting in life is a core belief, something rooted within the consumer
#2 - Comfort/security, and also a reminder, especially when things don't appear all that rosy
#3 - Organic message
Our Target Audience:
Initially, we are targeting women, all ages. However, we have no reason to believe that men will not be interested in these products as well.
The target audience does not fall within any specific income level, nor level of education.
The common thread of the audience lies more in the values and lifestyle categories...both being more spiritual in nature.
Color Preferences
Colors that represent life, earthy tones, plus greens, blues, and purples
Our Ideas and Additional Information:
Simple is better. I have four ideas:
1) captivating color presentation and font with the words "trust life" - - do not use company name of Trust Life Today, just simply "trust life." Do not use all caps. All lower case is fine, or perhaps capitalizing the T and L will work.
2) do something unique with the T and L, still using the full words "trust life". Either use the first letter in each word, or ideally the last T in 'trust,' coupled with the L in 'life'
3) use of a tree. Left half of tree (same side of tree as the word 'trust') should be simple branches, perhaps even abstract branches. Right half of tree (same side of tree as the word 'life') should have leaves to represent life.
4) http://www.ascenderfonts.com/font/addlethorpe-fonts.aspx
Using the idea of the font from the link above (addlethorpe 1 regular), have leaves be in the background of each letter, somewhat abstract, but still obvious leaves
Themes
Simple
Quiet
Raw
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Thank you for continuing to refine. #5 - this is the best font you've chosen, but still not exactly right. It's softer, and I like that, but I'm still looking for something more unique in a font. I also like the special touch you did with the "l" in life, how the leaf is coming out of it. Anything that is simple AND unique is what I'm looking for.
#4 - I still like the people in this one. Perhaps with a different font and some additional flair with the letters, this one could work.
#6 - not crazy about the circle/person at the front
I'd like to see someone try to do something that stands out with the second T in trust *coupled with* the L in life. Perhaps put a design behind them to make them pop, still keeping the full words "trust life".
I'd also like to see someone take a stab at my third and fourth ideas originally submitted (Under Our Ideas for Additional Information). Thanks!
General comment for ALL: Please reference original four requests: trees/branches, unique fonts, TL coupling, Addlethorpe font.
I'd like to see some different color combinations.
As an additional idea, try hanging a lemur by his tail off of the last T in trust (showing that even though he's hanging upside down by his tail, he still trusts in life).
For ALL: Thank you for your entries and responding so well to my feedback. I would really like to see you all take a stab at a lemur, however, I'd like to redefine what I'm looking for:
I'd like to see a lemur (google it...it kind of looks like a monkey...there are different kinds, but use the one with the ringed tail please) hanging from ALL FOURS (not hanging from his tail). Please have the lemur hang from the words "trust life" and incorporate a potential slogan of "Let go...trust life".
Thank you all very much for your continued attempts.
