The Painting Craftsmen Logo Design Contest

The Painting Craftsmen has selected their winning logo design.

For $275 they received 193 designs from 24 different designers from around the world.
Contest
Logo Design Brief
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fchp
United States

What We Do

We are a residential painting company that provides interior and exterior painting services for homeowners with historic and custom homes.

Industry

Home & Garden

Top Three Things to Communicate

#1 - Excellence
#2 - Individuality
#3 - Professionalism

Our Target Audience:

Homeowners, Age 35-65, middle to upper income level, college educated

Color Preferences

Please, no black, yellow, white

Themes

Secure
Simple
Expensive
Serious
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

fchp
United States
Would like to keep the number of colors to 3 maximum for economical reasons (vehicle decals, ads, etc.)
9 years ago
fchp
United States
One idea we wanted to explore was going with an "old" or "traditional" kind of look, since "craftsmen" is an old-school concept, and because we will be located and serving historic areas.

A font that we considered using as a corporate font is called "Caslon Antique". Could this font or a similar font be integrated into some ideas?
9 years ago
fchp
United States
One thought for you to consider is that we will primarily be placing this logo on a white background. White shirts, white vehicles, and and white paper. So we want colors that provide good contrast. Thank you!
9 years ago
fchp
United States
In terms of color selection, we are considering going with a more "historical" color palette. In other words, more towards the muted, traditional colors rather than bright / rainbow colors. One example of a large selection of historical colors that we like can be found here, and includes just about every base color as an option.

http://www.californiapaints.com/find-color/color-collections/historical-colors-of-america.aspx
9 years ago
fchp
United States
Just posted an image in the contest brief that might help with direction. Thanks!
9 years ago
fchp
United States
We are thinking that the possible type of icon we might like with this would be a simple type of house (we have another business with an icon of a house, so this might tie in). Some kind of brush stroke is a possibility, but we want to keep it simple.
9 years ago
fchp
United States
Would like to possibly see more "word mark" designs that reflect the contest attachment. We still do like the idea of incorporating a very simple type of house design, but would want it to be secondary to the text. Thanks!
9 years ago
fchp
United States
On that last note, the house design doesn't necessarily have to be a roof-line type of design. An architectural element such as a door, or door frame that is partially shaded in color might be a nice touch.
9 years ago
fchp
United States
I uploaded another attachment that shows another possible color tone we are leaning toward, whether it is for an accent or the text.
9 years ago
fchp
United States
Our initial concept did show a burgundy/maroon color scheme. Some other colors from the link above that we are interested in are "rocky hill," "picholine," "whispering hollow," "georgian yellow," and "pumpkin." Thanks!
9 years ago
fchp
United States
Thanks for all the submissions! We are looking forward to working with our top 5 designers to come up with a logo that fits our business needs.
9 years ago