The LookLogo Design Contest

Logo Design Contest
Contests / The Look

The Look has selected their winning logo design.

For $375 they received 85 designs from 10 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We're an e-commerce website geared towards the young and hip featuring fashion and beauty, original programming and celebrity fashion. Think InStyle magazine, NYLON magazine and Nastygal.com.
Industry
Retail
Color Preferences
All logos must look good in black and white but also a second color can be added; light pink or dark red.
Our Ideas & Additional Information
The logo has to look good universally on a clothing label, the front of a t-shirt or baseball hat, as well as on a microphone interviewing a celebrity.

Hash tags can be used in front of the logo. The words "the" and "look" can have the same weight or the word "look" can be emphasized. We'd like to see variations in all UPPERCASE or mixed UPPERCASE and lowercase.
Themes
Feminine
Simple
Luxury
Modern
Refined

Entries

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Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/17893

You can also look in: https://logotournament.com/forum/contest_holder_discussion



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11 years ago
 
Client
As a general note, do not go too thin with fonts. It will not translate to all mediums. For example, when stitching on to some fabrics, you will loose the letter if a letter is too thin.

Thank you and good luck!

PS. I will write individual notes to all designers as well.
11 years ago
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