Concept for #39 - #40 - #41...
A subtly ever-changing logo, if you will.
When the logo appears at the TOP of the website,for example, the inner circles of the O's 'look' down
into the main page.
If the logo is at the BOTTOM right of an ad, the inner circles will 'look' up and left into the ad.
On a MICROPHONE, the inner circles will "look" up at the person being interviewed.
The inner parts always focus on the message depending on its placement or media.