Dear designers,
It's absolutely fabulous to see all your great ideas for our logo. Thank you!
Our general point of view is that our slogan ("Instant Learning") might not need to be part of the logo. At least not more integrated than it can be deleted or changed afterwards without spoiling the prime structure of the logo.
Regarding colors we like the blue, also when it is combined with black or grey. However you are welcome to come up with alternatives with complementary colors as well (e.g. red or orange). We'd like to se if it would make a blue logo stronger/more visible.
Regarding icons in the logo you are clearly very skilled and inventive. It might be difficult for us to pinpoint exactly what we have in mind. Somehow it would be great if the icon balances between 'seriousness', 'classic', and 'trustworthy' AND a modern, Internet based company. We might prefer something which is simple, perhaps inspired by Scandinavian design or perhaps something that is sculptural with some sort of unique and distinct shape. An icon not more detailed or complex than suitable also as an app icon for smartphones, iPads, and the like.
It's great to see how your creativity unfolds. We are looking forward to follow it closely so please keep the ideas coming.
Sincerely,
Peter Rasmussen