skoop Logo Design Contest

skoop has selected their winning logo design.

For $333.33 they received 723 designs from 89 different designers from around the world.
Contest
Logo Design Brief
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Skoop Print
Australia

Slogan

Convenient, quality print. On budget - every time.

What We Do

skoop (lower-case 's') is an online print business providing business-to-business, corporate clients and print brokers with a streamlined quote/ordering process via an easy-to-use online solution. Essentially, skoop is about the online delivery of convenient print solutions.

Industry

Retail

Top Three Things to Communicate

#1 - Modern corporate/professional feel.
#2 - Convenience/ease of use
#3 - Consistency/reliable

Our Target Audience:

Corporate users, business-to-business. Specifically those who will be researching and ordering online. Balanced male/female.

Color Preferences

Can be full colour, however in keeping with corporate styling and ease of application in mono format.

Our Ideas and Additional Information:

We're looking for a corporate look, though would like a little rendering incorporated. Not just a colour gradient, but nice web 2.0 styled rendering. Like http://www.team100k.org/images/eqologo.png and http://www.team100k.org/images/gos.jpg

It's important for us that the fonts don't overlap, as we really need a strong typographical presence. The choice of font is critical, as we want to deliver a clean, corporate look, whilst also having the logo jump off the page with web 2.0 rendering.

We're liking some of the rounded fonts, though believe we'll end up with a squared-edge sans font.

Themes

Simple
Bright
Loud
Economical
Modern
Refined
Commonplace

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Prefers others.
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Discussion

Discussion

Skoop Print
Australia
A quick thanks for the prompt submissions. Very handy to get things moving early. Some early feedback:

- we're looking for a clean, professional logo, without too much happening. Ie. not too busy.
- please avoid using serif-style fonts, as a sans font presents more modern
- please avoid using solid CYAN, MAGENTA and YELLOW sections of colour (is overused in the Australian print industry and very common). Keep the concepts fresh and clean.
- logo should be able to be conveyed in a mono application (B&W). Not rendered in mono, but can be adapted to a solid an still represent a clean logo.
13 years ago
bugy
Australia
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful.
thanks!
bugy.
=)
13 years ago
mare.ingenii
India
Dear Ch a little rendering and be able to use in mono form / b&W !?
13 years ago
Skoop Print
Australia
mare.ingenii, thanks for your question. Have a look at #42 as a good example of a rendered logo that can be easily applied in a mono application - the rendering obviously doesn't have to carry across, the representation would just be a solid. Bugy has been as kind enough to show this by updating #56 and #55
13 years ago
Skoop Print
Australia
Just updated the brief to indicate we're leaning towards purple as our preferred colour option.

We're also not opposed to the use of a minimal, subtle abstract mark. Would like to see some options on this.
13 years ago
Skoop Print
Australia
#71 is a great example of a well polished design, with smooth (yet subtle) rendering and a bold presence. Would work suitably well in a mono/B&W version also.
13 years ago
Paull Petterson
Slovakia
Skype in purple?
13 years ago
bordo
Germany
Do you want to say that is using the border around the letters is prohibited?
I don't think so... actually I'm sure in that!

13 years ago
Skoop Print
Australia
Hi guys. A quick thanks to everyone so far. You've all been great and have responded fantastically to the feedback we've provided. Keep up the superb work!

We'd like to further explore some abstract mark options and really like the kind of thing done on #109 . This example is a duplication of a company who is loosly a competitor, so we would want to use this as a guide only and come up with something similar - yet different enough that it doesn't look like a copy. :)
13 years ago
Skoop Print
Australia
It's important for us that the fonts don't overlap, as we really need a strong typographical presence. The choice of font is critical, as we want to deliver a clean, corporate look, whilst also having the logo jump off the page with web 2.0 rendering.

We're liking some of the rounded fonts, though believe we'll end up with a squared-edge sans font.
13 years ago
Skoop Print
Australia
Updated brief to permit the more liberal use of colour. We're undecided on whether we opt for a full-colour or purple logo, so it's fair game on both fronts!
13 years ago
crcdesigns
United States
Some information on how the ranking system works here on LC...

How to Rank and Thank Designers: When it comes time for final rankings, designers appreciate when you choose the top three CONCEPTS (as opposed to variations of the same design) for the gold, silver and bronze awards. If you want to rank two different concepts by the same designer in the top three, that's fine.
Also, rank as many entries as possible, because designers get points added to their overall site standing for each blue ribbon they get.

This is how points are distributed:

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points

After that, each ranked entry gets one point for the designer. Nobody will be insulted by being ranked last, the points are still good! So if you pull some entries out of the "Not Interested" group and give them a rank, the designer gets some benefit from entering your contest.

Hope that's helpful, lots of contest holders don't realize this and most are glad to know. It's a good way to thank designers who don't win the contest prize, but who worked very hard to offer you lots of options to choose from for a great logo.
13 years ago
Skoop Print
Australia
As we're nearing the end of the contest, feedback is going to be brief and concise. Please don't take offense if it's to the point. It takes a lot of time to provide feedback, but we'll ensure everyone's submissions are replied to.

Thanks for the great designs!
13 years ago
Skoop Print
Australia
Some extra fuel for last-minute inspiration - we love much of the work in this contest http://logotournament.com/contests/g6_group - particularly the smooth rendering of many of the concepts.
13 years ago
Skoop Print
Australia
Will be back in 6 hours to provide more feedback. Time for some sleep!
13 years ago
crcdesigns
United States
Sleep? Designers don't sleep... j/k ;0)
13 years ago
Skoop Print
Australia
WOW! The last minute rush has us dazzled, so we've decided on a 2-day extension to properly absorb the broad range of quality submissions.

Everyone will receive feedback within the next 8 hours. Thanks to everyone for their fantastic work!
13 years ago
Skoop Print
Australia
********* CRITICAL FEEDBACK ************

Please read the below before submitting any new designs, as it'll prevent you wasting your time. :)

We'll be flagging a few of the last-minute submissions as "not interested" based on the following points (rather than providing similar feedback to you all).

- Please note solid use of CYAN, MAGENTA and YELLOW. We'd prefer any other combination of RED, BLUE, YELLOW/ORANGE, PURPLE, GREEN etc. - Keep the colours vibrant, but not the commonly used process colours that are overused in the print industry in Australia.

- Please use smart, clean fonts that are square-edged, sans fonts (ie. no serif, or curvy/rounded) as we want a smart, corporate text representation.

- A simple, yet strong, abstract mark is preferred to an overly-complex, or "busy" design. We want a good balance between abstract mark and the text. The abstract mark should not be hectic, or give people seizures from too much activity.

- We definitely want the logo to have a web 2.0 styling, which is critical on any abstract mark submissions. Where there is an abstract mark, the text doesn't necessarily HAVE to be rendered also, as a quality mark with a clean font works very well. If your design DOESN'T have an abstract mark, and is purely text-based, it should be web 2.0 styled.

Thanks again guys. There are some extremely talented folk amongst this community!
13 years ago
crcdesigns
United States
Thanks for all the great feedback throughout your contest. This has been one of the best contests I have been part of so far here on LC. Good luck choosing. You have some really awesome designs to choose from here. ;0)
13 years ago
Skoop Print
Australia
Thanks to everyone who has submitted their concepts - we're fortunate to have so many great designs to work with. We'll be judging over a period of 3-4 days and will be in touch with those in the running!
13 years ago