We make the best tasting and cleanest vodka in the world.
Industry
Manufacturing & Wholesale
Top Three Things to Communicate
#1 - vodka that tastes good and is good to you
#2 - super high quality product made in USA.
#3 - a brand to trust and love
Our Target Audience:
20 million vodka drinkers who currently like Absolut, Stoli, Grey Goose and Ketel 1. Male and female equally. We would like to appeal to those who will make a product and brand decision rather than an image decision.
Color Preferences
Red, white, blue, silver, black
Our Ideas and Additional Information:
www.shakersvodka.com
please use the penguin and pull him out of the current logo
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
who says you can't drink healthy if you drink? this is for everyone who doesn't want to feel like crap the next day and who wants to enjoy themselves while drinking it...
We made this product because we were tired of spirits which tasted bad, and of waking up the next morning feeling bad. So we made it taste good. Without the salad bar needed as a mixer. We also took all the chemicals out. The ones you don't know you are drinking, but feel the next morning. Peace...
I've never been to BevMo. I always thought it was like a Jamba Juice place -lol. My choices have always been ABSOLUT or STOLICH. I gotta check SHAKERS out.
Thanks very much for the work. You have helped me work through some branding confusion I have.
We are trying to position SHAKERS uniquely in today's spirit/vodka market and against ABSOLUT, STOLI, GREY GOOSE and KETEL 1.
The product is really good. We have tasted literally thousands of people over the course of the last 7 years and 80% (actually closer to 90%) prefer the taste of SHAKERS versus their favorite vodka when tasted straight or over ice.
As far as I can tell, people are attracted to the bottle, the penguin, the name and the label/shipper design and colors.
We have two products, a wheat and a rye. We have plans to introduce more products.
We are currently working on a new website that is very cool. Shazamm is our agency.
I am going to judge the work from now until the end of this project if it is beautiful design that adds personality to our new and young brand. We need to say everything about ourselves we want to.
The personality needs to be unique to SHAKERS Vodka. If I could wave my magic wand the positioning and design would render all other vodka obsolete and boring.
Thanks again for the work. After now 700 designs my eyes are a little blurred, but I have had a blast seeing our brand through your eyes.
while ranking has been updated recently - several entries seems to be unranted - wish they are reviewed as well - either ranked or be put on 'not intrested' status'. i know with over 1000 entries its a daunting task - anyway cheers all.
this has been the mother of all contest 1000 + counting !!
I want to say thanks again for the work. It was a pleasure. I have looked at every design, and then some. I was expecting 2-300 and have been overwhelmed by the response. I came here curious looking for some images I could use for collateral materials.
When you create a brand from scratch like we have with SHAKERS and look at it everyday for 8 years you tend to become a bit blind. I realized, after spending the last week looking at your designs, we have a good label/bottle design which serves to identify the brand uniquely vs. competition and identifies our two product styles.
We have little brand identity or personality. I have struggled with this brand. I want it to look like a leadership brand. Like the great brands. The product delivers on that promise. The branding has not. I would like the brand identity for SHAKERS VODKA to be considered alongside the great brands, not just the great spirit brands.
It's a lofty goal, but why not...I like the black and white versions in the box. The design needs to work vertically, horizontally, and with color. It needs to be better than the other vodka and spirit brands. It is better.
Hello everyone, thanks again for the work. I am impressed with quality and quantity. I have extended this project for 2 days to give myself the time to see and respond better to the work.
i really don't want to offend you or any of the designers here but i'm really wondering why you want to change your current logo (yes you've explained but in my opinion as a designer, your decisions don't fit with your rebranding ideas). I think your current logo is better than most of the logos here (of course, i'm including mine). If you really want to do a rebranding, i think the new logo must be much better than the old one. If i were the logo designer of your current logo, i would be really sad if it wasn't like that.
What is the story behind the penguin? I think its an interesting idea, but creating a logo without a back-story lacks depth and curtails much in the way of brand extension.
When we were creating this brand we chose the symbol of a penguin for several reasons. It was a popular symbol on vintage cocktail shakers, then it was considered a symbol of prosperity. bow tie, tails and all fit with the 20's and 30's culture. We also considered it friendly (most other vodka brands are a little more sterile looking) and consistent with vodka. An American image of prosperity and personality to go along with a not so American product in vodka, now made well here in addition to Russia, Poland, Finland, et al.
I like our current logo. I question whether it is the right "brand" look versus our competition who all look good to me. I question the type face and look as a bit old fashioned, and wonder if we want to be a bit more contemporary. I also believe we have an opportunity to utilize the penguin as kind of a spokesperson, especially for collateral and print mediums.
There is so much good work here that helped me look at colors, typography, vertical and horizontal treatments, various stylized treatments, etc. I have only seen our current logo in its current form, so I am looking at optimizing our branding.
Hope this helps, and again I appreciate the work and the feedback.
Thanks very much again for all the work. 2000 quality and original designs was more than I expected. It wasn't possible for me to feedback on all the work, but I looked at all your work, more than once.
I would have not have ranked the top 10 any differently, but I would have ranked the top 50 or 75 a bit differently, but it just took so long to drag and drop with this many entries I gave up.
Many of you have been a bit put off by lack of feedback? I refreshed the site several times a day and if I liked the work I ranked it high, and if I didn't it stayed in the new work file.
Well Tyler if you guys implement some kind of control i.e. the number of entries a designer is allowed for large contests like this and maybe the ch won't be "overwhelmed" by the entries
Considering the CH ranked all the way to 84, I've got to give him credit for going as far as he did to review all work. It's a lot more than many CH's do with even much fewer entries.
