Our Target Audience:
Individuals within companies, usually large companies. They typically work in the marketing, advertising, strategic planning, or research department. They hire me because they want someone with the insight to find the truth, the ability to make sense of it, and the backbone to tell it. They are not looking for safe, corporate, staid research or predictable marketing strategy. They admire innovation, creativity, and courage.
There are no specific colors that I expect. However, things that make sense and things that are true don't have be loud -- they are listened to because they are valued. Which means I would not be open to colors that are too vibrant or boisterous. Beyond that, I do have a preference for white, black, silver, and blue ... but I'm open to what is right for the design as long as it is relevant for the brand.
Our Ideas and Additional Information:
This logo needs to walk that razors edge of being professional without being staid, corporate, or predictable.
Oh, and I don't like things that are a literal see-say approach.