Thanks bWhite! for entries #1, 2 and 3. There's something about the name treatment that I like a lot -- I think it's that Truth is heavier than Sense. While I'm not crazy about the font (a little generic seeming) the light/heavy thing is really nice. None of the images appeal to me ... I think it's because they are trying to literally convey something and I am drawn to icons that are more abstract. Worth noting that I am very, very open to a logo that is just a graphic treatment of the name (either a WordMark or a Letter Form Mark). Also, I don't think I'd use the line "everything makes sense when you know the truth" in the logo because while that is a motto that I live and work by ... it's not a pithy enough line to use as copy. Again, thanks for the entries! It's exciting to see ideas come in.
Thanks! I love how Truth is being flanked by Sense on both sides.
The only problem I'm having with it is it looks like the logo that used to be used by a ski resort (SunRiver) right near where I grew up. I don't think they even use SR any longer (they use full written name) but it's so imprinted in my mind that SR is what I see first and I have to work hard to see it as Truth flanked by Sense.