SenseTruth LLCLogo Design Contest

Logo Design Contest
Contests / SenseTruth LLC

SenseTruth LLC has selected their winning logo design.

For $400 they received 122 designs from 32 different designers from around the world.

Withdrawn

Prefers others.
#5

Discussion

 
Logo Designer
idea - the icon is a brain / 's' combination. It is widely known that the side/back part of the brain is associated with truth while the front are is linked to lying. Your company's thrust is to search for truth, and tell truths. Thought it would be a good match.

(This comment references Entry #5)
15 years ago
 
Client
I love the concept of #5. Thanks intrepidguppy!

I'm not crazy about the actual look of the S/brain graphic, but I love the idea. I've been trying to figure out why I don't love the look and I'm a little stuck. I think it's partly the shape -- I have a hard time seeing it as a brain or an S. Is there a way to play with the shape (without being too literal) so that the concept is more clear? Do you think a little dimension (feeling of 3d) would help?

Also, the colors are bothering me. Which is funny since I really do like grey and blue ... but as I see it in the designs it feels stodgy to me. I'm not going to make color suggestions since I did that in my brief and just overruled myself. I wonder if you have suggestions that would feel less stodgy.

Also, I don't want to use the line "things make sense when you know the truth" in the logo ... it's a good strategic line but not good copy.


15 years ago
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