What We Do
Relish is a UK based consumer insight consultancy working for leading brands. We would like a fresh, modern design that reflects our professionalism as well as our creativity. We want to inspire energy, excitement and innovation. Working for such a broad scope of clients in different categories (food, retail, energy) means we need a logo which will be relevant to all industry sectors.
No firm 'rule' here and may depend on logo, font, outline (if used) We now prefer a midnight blue to a black colour for the lettering, or other colours you may suggest
Midnight blue (but not a black background, we are rejecting these as they look too heavy). Black can look very masculine, blocky
but not all of these have to be used! We are liking those logos combining dark inky blue and orange or other colours.
Our Ideas and Additional Information:
You can play on any of the letters to create a symbol, or a sense of questioning or answers.
Relish could be a verb - suggesting energy, positivity and enthusiasm for what we do
You could include a visual device in the logo at the front or end, that we can then also use.
We want it to look designed, not just a white font in a black box - like we've put design into it.
You could play on relish jar, but not cartoony, silly, frivolous and it's not a 'must have' - we are not a food brand!
We want a logo people will think 'that's cool' / that's different. Nothing heavy, old fashioned etc