RelishLogo Design Contest

Font still looks quite heavy - can it be more fine?

Hello, we still have 22 hours to go, and I wanted to offer feedback to the final 3 designers we have selected to see if you have the time to explore the logo designs.
1) The management team feel the all capitals / with the fonts chosen all look quite blocky. They would like to see a finer font, more delicate, perhaps more spaced lettering to give a very crisp and clean look. (Suggestions: Cera Pro, Heebo, Moon, FF DIN, Gilroy, Proxima Nova) Sans serif fonts. Also, please do look at it and consider whether ALL CAPS or Leading cap is the best approach.

2) We do like the jar device, but here we would like you to explore something a little more realistic, less cartoony. Some of the jar designs have been described as cartoony, not professional

3) The use of the lid is liked, also as a possible opportunity for a letter (e.g. R) or a symbol

We will check in with colours in terms of the darkness of the blue and vividness of the orange at the very final stage. Some feel it’s the harsh contrast here which can make us look more like an IT firm or too corporate.

I do hope this gives you some refinement guidance. Once again, I cannot thank you enough for your patience and work.

Great work here. We’ve been asked by our senior team to explore a less blocky, more fine font, perhaps letter spacing. We don’t want to move to anything too floaty, feminine, but perhaps a little more refined. You need only do this for 1-2 of your designs, as we can do a mix and match later so please don’t worry about editing them all! Thanks so much

Ok, thanks for the suggestions!
Alessio

or something to do with wisdom, energy, excitement (not a lightbulb, magnifying glass, leaf... so overused I'm afraid) Or a lot of people in outline?
Not quite sure...
Or a fill line?

Hi, if I've understood correctly you don't like the "R" inside the jar too. I think there should be an insight symbol, maybe an eye, a magnifying glass or something related to analytics...

Like this but without the 3 lines inside the jar. Any other ideas?

Hi Gufo, can we lose any black and replace with dark blue? Thanks so much

just click on this #512

#512

yes, on my screen it looks black, can you just lighten a little bit?

If you refer to this take a look to #512
Cheers,
Alessio

Hi, this is blue. Do you refer to an other design, or the blue is too dark?

Can we see this in midnight / dark blue not black please?

Ok, thank you very much!
Alessio

Oh, we also thought the square bottle looked a little more like a pill bottle. Hence keeping in the rounder one.

Hiya again, we are slightly worried this is a little too cartoony, but we do like it. Just that we work with some major brands, and we don't want to come across as too frivolous. Think adding in the speech marks made it too complicated, and we like simplicity,

Also, we need to add in the slogan somewhere / be able to do this: Insights with flavour

Hi, I'm going to do it in some minutes.
Are you satisfied with fonts and colours? I submitted some variation with different font and using the dark blue. Also I introduced the quotation marks, same concept but different design. If you have any suggestion or request, you know where finding me 😀
Cheers,
Alessio

Hello again, thanks for all your great work.

- The logo will need to integrate the line ‘Insights with flavour’ as our slogan (you can do this now, or after we have decided on the winning one - if this is you!) where we’ll ask how this can be achieved

Thanks so much for everything, The Relish Team

Amazing, thanks

Sure, I'm going to work on that 🙂
Cheers,
Alessio

can we see this with more of a jar than a can?