RelishLogo Design Contest

Very good. Please can we see this with finer letter and font choice?

still quite heavy font

Can you look at this: https://etc.usf.edu/clipart/5200/5227/jam_1.htm It's a very poor example but shows what I mean by the lid off the jar

We'd like to see the R device you've used, but with the lid off the jar (if poss / above is a very poor example!)
And a sense of action coming out of the jar

Hello, we still have 22 hours to go, and I wanted to offer feedback to the final 3 designers we have selected to see if you have the time to explore the logo designs.
1) The management team feel the all capitals / with the fonts chosen all look quite blocky. They would like to see a finer font, more delicate, perhaps more spaced lettering to give a very crisp and clean look. (Suggestions: Cera Pro, Heebo, Moon, FF DIN, Gilroy, Proxima Nova) Sans serif fonts. Also, please do look at it and consider whether ALL CAPS or Leading cap is the best approach.

2) We do like the jar device, but here we would like you to explore something a little more realistic, less cartoony. Some of the jar designs have been described as cartoony, not professional

3) The use of the lid is liked, also as a possible opportunity for a letter (e.g. R) or a symbol

We will check in with colours in terms of the darkness of the blue and vividness of the orange at the very final stage. Some feel it’s the harsh contrast here which can make us look more like an IT firm or too corporate.

I do hope this gives you some refinement guidance. Once again, I cannot thank you enough for your patience and work.

Great work here. We’ve been asked by our senior team to explore a less blocky, more fine font, perhaps letter spacing. We don’t want to move to anything too floaty, feminine, but perhaps a little more refined. You need only do this for 1-2 of your designs, as we can do a mix and match later so please don’t worry about editing them all! Thanks so much

a bit different font weight

a bit different font weight

Less keen on quite so many colours, prefer your others thanks so much for your work

If you like the idea of using jar I believe this entry is better from which I posted earlier. The square/icon can be added depending on various marketing instances if you want. This one is solid-good. Let me know of you're interested in some revisions. Thank you for the contest. It was fun. Goo luck!

Mmm, ish. Wonder if a red/green chilli like yin and yang may be a possiblility or 2 shades of orange or similar? WDYT?

Normally you need both versions. Landscape and portrait. That is why I submitted both

This is really 'out there' - can you see what it would look like to have this chilli in a jar?

Nice work, we like the symbol/jar to the left rather than on top

too bad. It is growing on me :)

two jars look like binoculars

¯\_(ツ)_/¯

Oooo not at all sure about the floating eye balls but thanks for the laugh!

:)

#521 more polished version

Sorry for not being at all clear. I like the font used in the tag line, but less so the font for the logo.

less keen in this as an i

Wow, this is kind of cool

Hello. I don't really get what you want me to do with a tagline. Please elaborate a bit. Anyways some more options submitted. Please check them out. Thank you.

Hiya Eximuius
I like this a lot - I am slightly less keen on the main logo font which is a bit prose-like. Like the logo in the tag line. or similar. Great colour. Also, if not too much bother, could we see the jay full as now, without the chilli and what if the label (white) had the tag line? May be too small ??

Hello, thanks for all your great work.
We’ve had quite a few really good responses here and we just want to clarify as we don’t want to waste your time and fantastic efforts:
- Midnight/dark/other blue with spot orange (not black)
- No reversed out logo, or logo on a dark background block, needs to stand without this
- We want to include a jar in the logo itself, or as a symbol
- The logo will need to integrate the line ‘Insights with flavour’ as out slogan (you can do this now, or after commissioning we’ll ask how this can be achieved
We want a modern, fresh look. No flowery fonts.

Thanks so much for everything, The Relish Team

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