Purebread Logo Design Contest

Purebread has selected their winning logo design.

For $300 they received 355 designs from 38 different designers from around the world.
Contest
Logo Design Brief Hide
ladyenterprise
United Kingdom

Slogan

Delectably Different

What We Do

Purebread is the bread arm of this company, which manufactures bread, cakes, pizzas and biscuits, all which are completely free from multiple allergens: gluten, wheat, dairy, eggs and soy (Delectably Different will be the strap line for the entire range).

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Healthy
#2 - Honest and trustworthy
#3 - Exciting and inspirational. Many of our competitors have a medical feel but we don't think having an allergy means you only get boring brands.

Our Target Audience:

Whilst allergies affect men, women and children, market research has shown that health-conscious professional women aged 25+ with a large disposable income will also be inclined to buy these types of products for their perceived health benefits, even if they do not have an allergy. The brand is honest, wholesome and accessible to all. The emphasis should not be on what the food does not include (it shouldn't be seen as a compromise) but more on the food function, in order to appeal to a wider consumer base. The key is the products performance rather than the prescriptive nature associated with so many competitors.

Color Preferences

No more than two colours, as the logo needs to be adaptable. Delectably Different is to be a master brand, so the logo will potentially appear on packaging of many different colours and so it must still be easily identifiable.

Our Ideas and Additional Information:

Ideally we would like the logo to conform to the principles of feng shui, with energy flowing from left to right and low to high.

Clean lines would be preferable, so that the logo really stands out.

These bread products are revolutionary - this is much more close to "real" bread than is available at the moment, and hopes to revolutionise the free-from food market. So think innovative and exciting as well as being a lifeline for people who have had to put up with bread which tastes like cardboard for years.

Themes

Simple
Expensive
Feminine
Gray
Subtle
Quiet
Modern
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 ... 6 7 8

Discussion

Discussion

blacklab
United States
Can the company name be treated as two words like Pure Bread, or is it Purebread?
12 years ago
ladyenterprise
United Kingdom
I have tried to contact the organisers of this website to change the brief but have not had a response - I don't want any images of bread in the logo please - I need it abstract, as our loaves will not be conventional. Thanks!
12 years ago
ladyenterprise
United Kingdom
It must be one word - Purebread (a play on purebred racehorses...)
12 years ago
ladyenterprise
United Kingdom
It also shouldn't be PureBread, just Purebread
12 years ago
ladyenterprise
United Kingdom
Dorset Cereals (http://www.dorsetcereals.co.uk/) has exatly the kind of image we are looking for, if that's helpful.
12 years ago
ladyenterprise
United Kingdom
By "image", I mean feel, not their logo...
12 years ago
ladyenterprise
United Kingdom
If you read the brief you will find that it says in several places that our products are for people who suffer with allergies. This website does not allow for us to change the brief, and we contacted the owner to request that it be updated over 24 hours ago but nothing has been done. I'm sorry if you didn't understand.
12 years ago
Tyler
Canada
I have made some updates to the brief.

V - I know that English is not your primary language, but try to be more polite if you know how. Your comments are coming across as rather rude to native English speakers.
12 years ago
tini1
United States
I am so confused....no grains? no leaves?......I do a design with leaves...feedback says no leaves. BUT new design submitted (with ONLY leaves) perfect.

I am not meaning to sound blunt but it is unfair to say no leaves...which are a great element to use in something for a natural, organic, baked company...then say they are right on to another design....I am working hard to understand your project, and I know other designer are as well..........I just want to clarify the specifications:)
12 years ago
ladyenterprise
United Kingdom
Our concerns about leaves have us divided because of a company in the allergy-foods field also called Pure (http://www.puredairyfree.co.uk/). We haven't said no leaves, we're just wary of the fact that we might end up causing consumers to think we're linked somehow. As the colours of the logo will change, we are thinking that perhaps the best way to avoid confusion is to not ever have green leaves, just other colours. So whilst we have green leaves in the top ranked designs, we will change the colours if a leaf-based-design wins the contest... rather like leaves change in the autumn! I hope that clears things up!
12 years ago
IdeazDen
India
#69 and #74 are very similar, i don't know who is copying
Tyler do have a look at it
12 years ago
tini1
United States
^^yes they do look the same...just look @ post # and you'll see who's idea is being infringed upon.
12 years ago
Dendo
Singapore
I have withdrawn the entry. My idea was an extension from my previous entry using the "p". Anybody using the "p" as their main elements/concept is condiered a copy of my very 1st entry. And tini1 came up with the leaves first, and by the look and comments, only tini1 should be allow to use leaves in her design. All the rest are just copies. By the way, anybody using hearts as well. You guys wanted to comments about copying and borrowing right, here you have it. All those concern about using leaves and hearts, please withdraw as i did withdraw mine.
12 years ago
Dendo
Singapore
Based on accusations and claims:

entz: heart/hearts and "p (arc extension)"
tini1: leaf/leaves
lightbox: halo

Those are the respective owners of the ideas/concepts.
The rest of you, please withdraw similar ideas and concepts. And claim ownership of something else because that's way this contest is meant to be.
You can even claim ownership of an idea/concept in writing. Just post it here and you will be SAFE of using it.

Hurry before you get unpleasant PMs and comments!!!!


12 years ago
tini1
United States
no, leaves are a element which is common in natural foods.....it is how they are used that becomes a problem...if someone uses 4 leaves coming out of let say the e in pure, no one else should do.....its called respect.
12 years ago
tini1
United States
I actually did the heart in one of my first entries(before anyone else) I removed.
12 years ago
Dendo
Singapore
oh.. now leaves are a common used element yeah. Ok then, i totally get it. And V, now nobody will be able to use the ring! :)
12 years ago
ladyenterprise
United Kingdom
Thank you to everyone for all of your submissions so far, we really appreciate your time and effort.

I thought I would update here with what we like and don't like... This contest has been a real learning curve and we clearly approached it with our minds a little too open. The world of design is completely new to us and we apologise for any confusion I may have caused.

What we are looking for now is excitement. Think "quirky"! Everyone has beautifully captured points 1 and 2 of what we want but number 3 is missing.

Some pointers:

1. We definitely want Delectably Different written in a quirky way (saturninus has executed this brilliantly) and we quite like it top of Purebread rather than underneath it.
2. We want some excitement in the form of either: unusual detail on one letter OR a separate emblem with some character (symbolic or completely abstract, just no images of bread or grains) OR a frame around the text that's somehow exciting. We still want simplicity so we don't want all three of these elements going on at once.
3. Clear, readable font for Purebread.
4. No more leaves! They are great, but they lack excitement. Although you could always make an exciting frame out of them!

If you have any questions please don't hesitate to send me a message.
12 years ago
ladyenterprise
United Kingdom
What we're really keen to see is more designs featuring wings, of either the butterfly or angel variety, but very simple!
12 years ago
ladyenterprise
United Kingdom
I've sent Tyler an email asking if it is possible. Hopefully he'll reply before the time is up. As I've said before we approached this contest naively, with very open minds and have been overwhelmed by the wonderful ideas that have been presented. Wings were one such idea and suddenly they made so much sense! Such a pity that it's a discovery made so close to the end of the contest.


12 years ago
tini1
United States
in respect to the designers that used a butterfly/ wing .....it was their unique idea to do so....I don't think its fair to change the brief based on designers ideas. :(
12 years ago
Tyler
Canada
What about a split prize? I could manually do this if required.
12 years ago
ladyenterprise
United Kingdom
This is a tricky situation. I'm inclined to agree with tini1 and don't want to upset anyone, so would invite you to please share your opinions. Three elements from different designers have stood out and it may be that the winning design incorporates one of them. If none of the designers object, I propose that if a final design includes one of the elements listed below, we split the prize with $150 going to each winner.

"Delectably Different" written in wiggly way (only way I can think to describe it!) - saturninus
butterfly - bluejet
angel wings - carrion

(if these weren't the original ideas of the above designers please correct me!)

Does that seem fair?
12 years ago
ladyenterprise
United Kingdom
However, I think it should be pointed out that I asked zero5150 to show me a version of his design with wings in it (based on a design he'd submitted for another contest) before any other designs with wings were submitted, so he is probably an exception to the rule.
12 years ago
bluejet
Australia
Wow signed in this morning to see butterflies everywhere, and thought it was a copyfest.
Until I read the comments down here, I'd be happy to share.
12 years ago
ladyenterprise
United Kingdom
Delighted you feel that way!
12 years ago
ladyenterprise
United Kingdom
It is a very difficult situation, where do you draw the line on copyright? I see where you are both coming from and I think it is a much wider issue than just for this contest. The designers as a whole need to decide on how this works. I am unfamiliar with the world of design so I will have to be guided by you all. Perhaps we should all wait and see which design is chosen as the winner and if anyone feels that their copyright has been infringed they can raise the issue then. I think that is fair.
12 years ago
tini1
United States
Ladyenterprise, thank you for respecting designers......all that I tried to say is designers work hard to be unique, stand out, come up with a unique entry.....so YOU have a great, original logo. My personal ethics, if another designer conceptualized a butterfly, which to me is unique for purebread, then I, in my own working ethics won't submit a butterfly. Now that bluejet said he is ok with, I feel ok with possibly submitting(that he will be compensated for his work, HIS idea.)....

as for V....you are to funny.
12 years ago
bluejet
Australia
V, always the joker;)
12 years ago
bluejet
Australia
#223 ideazen, jeez louise, you can copy the concept not the actual logo.
12 years ago
bianca
United States
You guys are fun! Your comments are hilarious! You might as well get together and start a great company.
Just a friendly note from the outsider.
12 years ago
ladyenterprise
United Kingdom
Thank you so much to everyone who entered, we were overwhelmed with the quality and number of entries and are absolutely delighted with our final logo!
12 years ago