PLAYLogo Design Contest

Logo Design Contest
Contests / PLAY

PLAY has selected their winning logo design.

For $275 they received 91 designs from 9 different designers from around the world.

Logo Design Brief

Client
South Africa
Slogan
Purpose Leadership Adventure for Youth
What We Do
Nonprofit Organization in South Africa hosts outdoor adventure and leadership camps which bring children of different races together to heal the scars of apartheid and affect social change
Industry
Non-Profit
Color Preferences
Brown, Green, Orange, Yellow
Our Ideas & Additional Information
I would like the acronym PLAY to pop out but also include the meaning Purpose Leadership Adventure for Youth. Possible ideas: incorporating a cross into the P, a rock climber on the A.
Themes
Colorful
Necessity
Adventure
Masculine
Modern
Raw

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Discussion

 
Client
To get a better understanding of the image I would like to portray, please read this:
Are you familiar with the situation in South Africa – the legacy of apartheid? Townships were created during the apartheid years - mile after mile of tin shacks where poverty, AIDS, rape are entrenched factors of daily existence. Townships are 100% black. Children rarely get out of the township and they grow up believing this is the only life they will ever know. Add into the mix a generation of white children who never meet black children so they grow up believing the hateful stereotypes passed on by their parents and you have a cycle of poverty and division that never ends. These are the children I am bringing out to the African country-side, bringing the races together at a crucial age, 10-12.
PLAY will attempt to shake up these children’s lives – show them a whole new world, build them up and inspire them to go back to their community and take on social change. There is no cost to come to the camp, it will be an honor to be nominated by a child’s school to attend.
So when designing, don’t think silly fun camp for kids – think strong warrior. Not military boot camp, not hillbilly cabins – think African adventure. I hate to say it, but more of a Survivor feel. The children will be mastering challenges like rock climbing, rope courses, team competitions designed to overcome their biases and self concept.
The camp is in the African bush, surrounded by baboons, zebra, impala, etc. This region also has mountains, rivers, waterfalls, canyons for the children to explore.
13 years ago
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