Pilates by RedHead Logo Design Contest

Pilates by RedHead has selected their winning logo design.

For $275 they received 260 designs from 13 different designers from around the world.
Contest
Logo Design Brief
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pilatesbyredhead
United States

Slogan

Stabilize. Initiate. Move.

What We Do

I own a Pilates studio that offers private and small group matwork and apparatus based Pilates sessions.

Industry

Miscellaneous

Top Three Things to Communicate

#1 - High value/quality - it might be an expensive service but you get more than your money's worth in return
#2 - I want a sophisticated, modern, sleek, professional, "I know what I'm doing" logo but still approachable for those that who might think this type of personalized training is out of their reach
#3 - Your body is your temple - it impacts all areas of your life - I want both a zen-like feeling and a sense of a physicality to be evoked by the logo

Our Target Audience:

Adults age 25-45; health & wellness oriented, mind-body oriented, Income: upper middle class to upper class; Industry is fitness and wellness; Values include holistic & naturopathic health.

Color Preferences

I would like to stay in the red family but not a blood red or a grading papers red. I am used to a softer, maybe grey-red but want to explore orange-reds. I am also open to exploring purple-reds. I also like to use white because I think it adds the sophisticated, clean, contemporary, high-end feeling.

Our Ideas and Additional Information:

I want to avoid a very common image of the "teaser" (or "V") position. I have attached a well-know Pilates industry logo that uses a teaser position as an example.

Themes

Luxury
Serious
Modern
Refined
Simple
Subtle
Quiet
Expensive
Exotic
Elegant

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

pilatesbyredhead
United States
I would love to see some letterform marks.
8 years ago
pilatesbyredhead
United States
I should have used the words modern and sleek in my contest brief.
8 years ago
pilatesbyredhead
United States
Hello designers,

I just wanted to leave a message that there may not be much activity for another day or two but the contest is still going and I will be back online closer to the end of the week.

Thank you all for your submissions. I appreciate your work and am looking forward to the final Pilates by RedHead logo!

Best regards.
8 years ago
pilatesbyredhead
United States
Thank you to all of the designers who entered my contest. This was a great experience!
8 years ago