Slogan

Stabilize. Initiate. Move.

What We Do

I own a Pilates studio that offers private and small group matwork and apparatus based Pilates sessions.

Industry

Top Three Things to Communicate

#1 - High value/quality - it might be an expensive service but you get more than your money's worth in return
#2 - I want a sophisticated, modern, sleek, professional, "I know what I'm doing" logo but still approachable for those that who might think this type of personalized training is out of their reach
#3 - Your body is your temple - it impacts all areas of your life - I want both a zen-like feeling and a sense of a physicality to be evoked by the logo

Our Target Audience:

Adults age 25-45; health & wellness oriented, mind-body oriented, Income: upper middle class to upper class; Industry is fitness and wellness; Values include holistic & naturopathic health.

Color Preferences

I would like to stay in the red family but not a blood red or a grading papers red. I am used to a softer, maybe grey-red but want to explore orange-reds. I am also open to exploring purple-reds. I also like to use white because I think it adds the sophisticated, clean, contemporary, high-end feeling.

Our Ideas and Additional Information:

I want to avoid a very common image of the "teaser" (or "V") position. I have attached a well-know Pilates industry logo that uses a teaser position as an example.