Pilates by RedHeadLogo Design Contest

Logo Design Contest
Contests / Pilates by RedHead

Pilates by RedHead has selected their winning logo design.

For $275 they received 260 designs from 13 different designers from around the world.

Entries by
rigonora

1st
#260

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6th
#187

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7th
#143

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8th
#115

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9th
#94

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10th
#190

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#114

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#102

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#242

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#241

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#240

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#239

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#238

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#237

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#228

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#227

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#226

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#225

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#224

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#223

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#222

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#221

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#220

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#219

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#218

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#217

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#216

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#200

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#199

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#198

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#196

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#195

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#193

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#192

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#191

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#189

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#162

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#161

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#159

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#158

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#153

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#151

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#150

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#147

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#145

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#135

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#134

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#132

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#131

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#130

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#128

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#127

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#126

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#125

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#121

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#119

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#118

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#116

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#113

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#112
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Discussion

 
Thank you for all of the great submissions. I really like the color palette you are using. And the lines in your pictures give the sense of elegance and zen that I'm looking for. Every time I check in, a new one becomes my favorite.

I think #18 is beautiful but I fear appearing to be for women only. The name is already feminine. I want the look of the brand to be more gender neutral.
9 years ago
 
Logo Designer
Oh, I understand. I was going for feminine :)

I will turn in for tonight, but I hope that I will wake up with fresh and original ideas for your logo.

Thank you,
Nora
9 years ago
 
Great! I am excited to see what you create with a more gender neutral mindset!
9 years ago
 
Thank you for the new submissions. #24 & #28 stand out the most to me.

In many of your submissions Pilates is given the most weight and "by RedHead" gets lost. I would like "Pilates by RedHead" to be better kept together. Then the slogan (Stabilize. Initiate. Move.) can be given less weight. Is this an adjustment you can make?

Thank you.
9 years ago
 
I thought I would add that I think the yin yang design is my favorite of all of the images you have used in my logos.
9 years ago
 
Logo Designer
Good morning :)

was just reading the messages. Tank you so much for he feedback. Will work on the designs in a few minutes and send some more ideas.

Warm regards,
Nora
9 years ago
 
Thank you for the updated submissions. The font distribution is so much better!

Putting the person in the yin yang was a good idea but it looks like her head is cut off so I'm not sure if its really working well. Can she fit in there with her head fully in tact?

I think my favorites are the fonts from #48 & # 49 with the yin yang from #16.

I also think #52 & #53 are beautiful and elegant.

#54 is also very interesting. The yin yang with the sun is like sun & water or sun & wind.

All in all, you've given me lots to consider. Thank you!
9 years ago
 
#58 looks great! Thank you!
9 years ago
 
There are some variations I would like to see please:

1. The yin yang from #16/#58/#59/#62/#68 (I think they are all the same) with the word treatment from #48/#49/#56. Can I see separate logos with the yin yang on the left side, the right side, and above?

2. The yin yang from #16/#58/#59/#62/#68 (I think they are all the same) with the word treatment from #51. Can I see separate logos with the yin yang on the left side, the right side, and above?

3. #60 with the word "by" outside of all other words and letters.

Thank you!
9 years ago
 
Please let me know when you are online so we can work on some things together. We need to get the size, weight, distribution, and color of the text cleaned up.

Thanks!
9 years ago
 
Logo Designer
Hello,
For me it is good morning, but for you it is 10:00PM. Wish you a great night, and I should be working all day today, let me know when you are online.

Warm regards,
Nora
9 years ago
 
Thank you for the new submissions.

The script is not working for me so we can rule that one out. (#97, #98, #99, #100)

I also don't think I'm liking the lower case letters in #94, #95, #96.

Let's stick with the yin yang but the lettering needs to look more upscale. I think the orange may be too bright and the letters too thick - that may be what cheapens the look.

Does this give you clear enough feedback to work with?
9 years ago
 
Hi again. I wanted to add that my preference is to try and make it work with the yin yang above the text.

To summarize:
1. A more expensive, luxurious looking font and colors.
2. Possibly want to stick to uppercase - but that may depend on the font
3. Yin yang above the text
4. Pilates by RedHead needs to be cohesive
5. Stablize. Initiate. Move. should be able to fall away when needed for certain applications but look proportionally appropriate when included. It should have less emphasis but still be legible when it is included.

Another consideration concerning the yin yang is that it may be too complicated for embroidery. I like the way you have it for print but is there a slightly more simple (less lines) version that we will be able to use for other applications? What do you think?

Thanks again. I really appreciate all of your work.
9 years ago
 
Great stuff! The font is such an improvement all around. Thank you for all of the options you upload. This is the first time I have created a logo and seeing so many options really helps me clarify my vision. So thank you again.

It must be getting late in the day there. What time is it for you?

Best regards.
9 years ago
 
Logo Designer
Now it is 19:49 pm. It is not that late yet :-). Have another simlified symbol in head and will make my proposal tonight.

Wish you a wonderful day ahead :)
9 years ago
 
So I am 8 hours behind you. Good to know!

I'm looking forward to what else you have in mind. I wish you a wonderful evening!

Cheers.
9 years ago
 
Holy cow! I just now realized that #126, #127, #128 were yours. Totally different look! She has my hair!

I have to admit to loving the idea of having an actual redhead in the logo. It is something that I originally wanted. But the biggest challenge with that is having a look that will still attract male clients. So many people already erroneously think Pilates is just for girls. My card needs to be something that one guy would give to his guy friends. So I will have to keep that in mind.

But ... you have inspired me with this new look!
1. What if just the "RedHead" part of the business name looks like a signature? Is that doable?
2. Is it possible to create a head with red hair and no body (without looking totally weird)?
3. I prefer the color pallet of #125 to the pure red and black of the others.

Is there a way for me to send you a sketch of what I'm thinking?
9 years ago
 
Logo Designer
Good morning :)

i am glad i can surprise you :) will do my best and try to make something completely different... and see how it looks. There is still time to make it, so no worries, we can explore more options to see what looks good and what falls out for sure :)

Wish you good night there :) i see it is midnight...
9 years ago
 
It is late here. I fell asleep really early for some reason. I woke up a little while ago and figured I should check in here.

#132 is a great interpretation of what I wrote. I wasn't expecting to see my facial features! I found the place in the contest brief where I can upload a file. I'm going to upload the sketch I made so you can see what I had in mind. OK?
9 years ago
 
OMG! I love #143! But I do not offer aerial silks in my studio yet. It is only something I do for myself right now so it's not right for the Pilates by RedHead logo. But wow, it'll be hard to let that one go. You're going to have to keep that one in the vault until I'm ready for it!

One more thing, when using lowercase letters as in #132, both the R and the H should always be capital in the word RedHead. Thanks!

9 years ago
 
Logo Designer
i will keep the capital letters in mind :)

and i really love the position and the feeling of #143 too.... it helps to have a great body position and making a great triangle in the design...
9 years ago
 
#159 is very close to what I had pictured in my head. Can you make the shape of the hair sleeker - more like the shape in #132? Also, instead of using black, can we use that deep brownish red that you used in #132 and #125?
9 years ago
 
Logo Designer
of course, in a moment :)
9 years ago
 
#162 Yes! I like these colors better. And the hair is better too. The other was too round and bulbous.

Ok. I'm getting tired again. Thanks so much for developing this new concept with me. I'll be back online in my morning. Probably 5 or 6 hours from now.

Cheers.
9 years ago
 
Logo Designer
Sleep tight, and we will talk then. You may want to make one of my designs on 6th place, to leave the other top five to work on the design, and the new brief... The more ideas, the better for you :)
9 years ago
 
OK. Thanks. I am not 100% clear on how the rankings and top 5 work. I'll take your advice.
9 years ago
 
Good evening! The new submissions are beautiful. #187, #189. #190.

I find myself wanting to focus in a little more on #162. I'm wondering if we can continue to improve the hair. It looks a little stringy. It's like we need to find the colored-in version of the hair from #132.
9 years ago
 
We will also need to consider how this will work in a one color application.
9 years ago
 
Logo Designer
Good morning :)

will send some ideas in a moment :)
9 years ago
 
Yes! #191, #192, #193 & #194 are more like it. We are almost completely there I think!

On #194 it looks like the darker color is outlining most of the hair. Is it possible to keep that darker color off of the outer edge of the hair?

Taking the overlap out of the words may be a smart choice when thinking across applications. I'll have to think more about that.

Can we try one more thing with the words? Put "By" in the same font as "Pilates" but keep it in the second line as it already is. Then let's consider "RedHead" being aligned perfectly horizontal as it currently is and at a very slight upward angle from left to right. Does that make sense?

Also, I know it's getting late there. So when you are done working, just let me know. You and I will definitely continue to work together into the next phase of the contest. I am very excited with what we have accomplished so far.
9 years ago
 
Logo Designer
I am still here :) and will send the revision in a moment, to see how it looks :)

9 years ago
 
Logo Designer
let me know if i understood correctly in #197
Thank you
9 years ago
 
Yes! You got the hair right with #197. As for the text, put "By" in the same color as "Pilates." Then, the second line looks like its too far to the left. It needs to be balanced or centered better against the first line.

#196 is also an interesting take on the hair. We'll keep that on the back burner while we work out all of the other details. My husband is also a partner in this business. Later tonight, I will be able to get his opinion on the hairstyle if I have a hard time choosing.
9 years ago
 
Let's remove #194 so we don't accidentally confuse it later on for one that we want to use. Thank you!
9 years ago
 
Logo Designer
The judging mode will be while i sleep... I will get back to the logo as soon as I wake up and open my eyes :)

for now I am still around for another half an hour, have to go with my Mr. 6 years old to bed :)
9 years ago
 
I wish you and Mr. 6 Years Old a good night. :-)
Thank you for all of your dedicated work. I really appreciate what you are doing.
As long as you are in my #1 rank, you will be able to continue to submit. Is that correct?
9 years ago
 
Logo Designer
Yes :) and of course i will not feel offended if you may need revisions from other designers either. If you want them to make something for you, you will have to rank them first. I just read the rules again to make sure.. i am new here and just learning the ropes too :)

i have submitted #198 and wish you a great and wonderful day :)
9 years ago
 
#198 looks great!

Good night. :-)
9 years ago
 
Logo Designer
posted the "with slogan" and "all one color" just to see how it can work out for web, print, or serigraphy on work materials like mats... or broidery...
9 years ago
 
Perfecto. We need to take all of that into consideration.
9 years ago
 
Is it possible to make the hairstyle from #199 longer to chin length or a touch longer? I think the longer length in #196 is part of why it appeals to me. When I looked at my sketch, I saw that the hair is also longer there.

Or maybe the face needs to be a little shorter. Or maybe a little of both. I am not exactly sure but I think the hair/face proportions need to be tweaked in some way. Let me know what you think.

Thank you.
9 years ago
 
Logo Designer
Good morning, and yes, anything should be possible. Will see what I can do about the hair.

Thank you :)
9 years ago
 
Logo Designer
#216 and #217

let me know if these feel better. and about the "one color" it will be as easy as the other design, didn't change much, only the length and curves to match the new hair, so it will be good on a one color transfer.

9 years ago
 
Hello! It's Sunday night for you so I understand that this message will not reach you until your tomorrow morning.

The new hair lengths look great. I will have to look at the 4 options (#199, #216, #217, #196) over and over again to see which one consistently feels right to me.

In the meantime, I want to share some other thoughts with you on how this logo will be used. We can pick one image to use to explore these next updates and I'm assuming that in the end it will be easy to pop whichever hairstyle into the final logo. Please correct me if I am wrong about that. For now, let's work with #217.

My first thought: I have been envisioning this logo on the back of a business card in a monochromatic format. I will upload to the brief the business card that inspired this thought. It is a monochromatic black.

I am picturing my card being that deep reddish-brown color that you have used for the face and "Pilates by." The face and "Pilates by" would be visible with that monochromatic effect and the hair and "RedHead" signature would pop out in their awesome redness. I hope what I am describing makes sense.

My second thought was that even though I LOVE this red & brownish color pallet, it does not match the look of my studio. The idea I described above is dark in a deep, rich, exclusive-feeling, couture sort of way (which I like). My studio has a much lighter feel, more like the beach. I want to keep in mind that my branding needs to be cohesive. And so the look of my studio and the logo may need to be better married together.

With this in mind, there is a color in my studio that I think may work well with the color pallet of the logo. I will also upload a picture of one of my walls painted this color. I am not good with knowing/naming colors but I am going to say it is on the spectrum of a Tiffany's blue.

Perhaps, instead of the background color on the card being the deep reddish-brown (is there a better name for that color?), it could be the Tiffany's blue color I uploaded. The fill of the face would be monochromatic with the blue. We would have to figure out if it works better with or without a brown outline like you have in #193. And the text would remain the colors you currently have them in.

Can we explore what #217 would look like in these 2 situations - on the reddish-brown background simulating as best as possible the monochromatic effect and on the Tiffany's blue both with the brown outline (like #193) around a blue face and without the brown outline around the blue face (simulating the monochromatic effect).

I understand that what I see on a screen will not look the same as the monochromatic effect on paper but I'm hoping this exercise will be informative enough to show me if what I am seeing in my head is a good idea or not.

I hope this all makes sense. Please ask for anything that needs clarification.

Thank you!
9 years ago
 
Logo Designer
Good evening to you :)

I just uploaded what I understood of the feedback... hope that is what you wanted.... I couldn't find any color ideas in the brief, so I went with what i imagined :)

The site doesn't allow me to make presentations, I can only place the logo on a simple color background... I can help you anytime with any color changes you may need, even after the contest is over. I am always around for everyone i made a logo for. I do small tweaks, or color changes or little banners even 2-3 years after winning a contest, so you wills till be in touch with me if you want to, to make as many changes or play with the hairstyles every time you change it yourself :)

Let me know how the last submissions are.

Thank you,
Nora
9 years ago
 
Logo Designer
So, #222, #223 and #224 are for the retro look, dark but sleek and not so bloody... and In #224 there is a combinations of look from the first two, long hair, but only with the use of contour....

:)
9 years ago
 
After I wrote that message to you, I found that the site would no longer allow me to upload more files. Must be related to entering the judging phase. But you did a great job. The new submissions are pretty darn close to what I was asking for! And the blue color you chose is pretty close too.

Can we do the following?

On #224:
- Put the hair contour in it's original red (leaving the brown fill)
- Keep the face exactly as is
- Put the word "RedHead" in it's original color
- Keep the rest of the text exactly as is

On #222:
- Put the full hair in it's original red
- Keep the face exactly as is
- Put the word "RedHead" in it's original color
- Keep the rest of the text exactly as is

On #221:
- Put the full hair in it's original red
- Keep the face exactly as it is
- Put all of the text in its original brown and red colors

And one more. Basically the same as what I wrote above for #221 but with one difference- the face as a contour instead of a fill:
- Blue background
- Put the full hair in it's original red
- Use just the contour line to define the face and let it fill with the background color (just like the face in #224 is a contour line and filled with that background color)
- Put all of the text in the original brown and red colors

We're almost there! Thanks again. I can't say it enough.
9 years ago
 
This is great. It helps me see how the colors work together and if we should fill or contour the face.

We are good for now. Enjoy your day.
9 years ago
 
Logo Designer
Good evening,

let me know if I can help with anything.

9 years ago
 
Hello,

I'm just touching base. I needed to turn my attention elsewhere for a couple of days. Plus, I needed to slow down and sit with the logos for a couple days to feel things out. I will be back online as we get closer to the end of the week when my time frees up again.

When I couldn't upload those photos for you on Feb 1, I made a request that the platform allow me access to upload again. They responded by putting the contest back in Top 5 mode which comes with the ability to upload. So the contest will end a few days later than the original date. I just wanted to make sure you were in the know.

Thanks. I will be in touch again soon - in a day or two.
9 years ago
 
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