Photo FinishLogo Design Contest

Logo Design Contest
Contests / Photo Finish

Photo Finish has selected their winning logo design.

For $275 they received 204 designs from 26 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
This logo is for an iPhone and iPod touch App in which users will apply fun & interesting photographic effects to their own pictures--essentially applying the "Finishing Touch" on their photos.

Unlike competing apps, instead of applying "filters" or other camera-based effects, we are focusing on the paper-based effects -- working to make the photos look more "paper-realistic" in various ways.

Effects include: Tin-Type, Daguerreotype, Polaroid, Crumpled Paper, "Grunge"/Rough Borders, Realistic Picture Frames, and Photo Album Pages.

Once they apply the effect, they can save the image to their library and/or email it to their friends.
Industry
Entertainment
Color Preferences
The logo needs to have a black background. We don't have a specific color in mind, but anything that feels "photographic" will be good. It should be colorful without being tacky.
Our Ideas & Additional Information
The logo image needs to be used in two very specific formats. The first is a square image, to which Apple will apply a "glass button" highlighting effect. That image will be used in the App Store and as the button on the device home screen to launch the App.

The second image will be a small rectangle, and will be in the header bar of the App itself (viewed only on the mobile device).

Probably the best way to do this would be to have a very strong, exciting icon that can be used as the square image (without any text), and then to add the name "Photo Finish" to one side of the icon to make the full "rectangular" version.

So...bottom line -- please make a logo with a separate, unique icon that can be used independently, and then when the icon is used with the name, it is placed to one side (rather than above or integrated into the text).

It may also be helpful to visit the iTunes App Store (using the iTunes desktop Application) and view some competing icons -- this will give you an idea of what "works" and what doesn't within these very specific constraints).
Themes
Colorful
Luxury
Modern
Adventure

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Discussion

 
Client
Hi Everyone --

Thanks for the terrific entries thus far!

After spending some time looking at the initial entries, and looking at competing apps in the "Photography" category in the App Store, we're realizing that the logo needs to really focus on the fact that we're doing the "paper-realistic" effects.

We've also realized the car/horse "racing" theme is problematic because users are likely to think that the app is about speed or perhaps taking multiple photos of the same thing... So let's avoid that. (Though kudos on some nice implementations!).

So... Let's see what we can do to emphasize that the application edits a user's digital photos to make them look like they're actually printed on paper (or mounted in a picture frame). Cool?

Thanks,
Andrew


15 years ago
 
Client
Thanks for all the new entries!

We need to avoid a camera lens front view -- sorry for not mentioning this before. There are just too many apps in the "Photography" category that use this concept, and we need to stand out from the others.

Please take a look at the other icons that we'll be competing against. One of our big goals is to look better, catchier, and more polished & professional--while conveying information about what our application does.

This link should take you there in iTunes:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6008&mt=8

Thanks,
Andrew
15 years ago
 
Trz
Logo Designer
I like #43
Very nice and fresh :D
15 years ago
 
Client
Hey Everyone --

My business partner and I are absolutely slammed with some other high-priority projects right now, so we can't dedicate the necessary time to rank & provide good feedback until this weekend.

As such, I just extended the project deadline by 5 days. Please hang tight, and we will rank entries and provide feedback as soon as possible!

Thanks for your patience!

- Andrew
15 years ago
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