What We Do
Pet hospice...We educate, empower and provide options to pet owners who are seeking compassionate and humane ways of dealing with the end of life transition of their beloved animals.
Top Three Things to Communicate
#1 - The human-animal bond and love that is shared between them
#2 - Compassion and caring
#3 - Empowerment and hope
Our Target Audience:
This logo will represent my work and my brand. It is geared towards pet lovers whose animal has been diagnosed with a terminal illness or if they have experienced a pet's sudden loss. They are probably in shock and looking for " a port in the storm". Primarily women, but this is a topic that touches everyone. Pet hospice.
The site and service is for healing, calming and , advising. Nothing should agitate.
Green represents the heart and healing; so perhaps green and blue or a green with some blue in it and maybe some white - maybe red for love or the heart - but it should be very soft. This is about the love you share with your pet and the gift you are giving yourself, your family and your "best friend" by helping them have a beautiful passing and in turn - having a wonderful experience rather than a traumatic antiseptic one.
Our Ideas and Additional Information:
One designer had a paw and a hand on each side of the heart. There was another with a silhouette of a woman and she was hugging a dog from behind and there was a heart on the dog's chest. I liked them both, but they needed to be better executed.
I am looking for ideas that are heart based and compassionate, but not saccharine sweet - this is a serious business for people who are in great need - it should feel very loving and should evoke emotion and empathy.