Paws Almighty Logo Design Contest

Paws Almighty has selected their winning logo design.

For $350 they received 239 designs from 31 different designers from around the world.
Contest
Logo Design Brief
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zennatree
United States

What We Do

Pet hospice...We educate, empower and provide options to pet owners who are seeking compassionate and humane ways of dealing with the end of life transition of their beloved animals.

Industry

Media

Top Three Things to Communicate

#1 - The human-animal bond and love that is shared between them
#2 - Compassion and caring
#3 - Empowerment and hope

Our Target Audience:

This logo will represent my work and my brand. It is geared towards pet lovers whose animal has been diagnosed with a terminal illness or if they have experienced a pet's sudden loss. They are probably in shock and looking for " a port in the storm". Primarily women, but this is a topic that touches everyone. Pet hospice.

Color Preferences

The site and service is for healing, calming and , advising. Nothing should agitate.
Green represents the heart and healing; so perhaps green and blue or a green with some blue in it and maybe some white - maybe red for love or the heart - but it should be very soft. This is about the love you share with your pet and the gift you are giving yourself, your family and your "best friend" by helping them have a beautiful passing and in turn - having a wonderful experience rather than a traumatic antiseptic one.

Our Ideas and Additional Information:

One designer had a paw and a hand on each side of the heart. There was another with a silhouette of a woman and she was hugging a dog from behind and there was a heart on the dog's chest. I liked them both, but they needed to be better executed.
I am looking for ideas that are heart based and compassionate, but not saccharine sweet - this is a serious business for people who are in great need - it should feel very loving and should evoke emotion and empathy.

Themes

Simple
Quiet
Necessity
Expensive
Serious
Refined
Elegant
Secure
Feminine
Subtle

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

zennatree
United States
Submission rules:

* NO CLIPART (ISTOCKPHOTO, SHUTTERSTOCK, ETC.) YOU MUST OWN OR OBTAINTHE RIGHTS.
* NO TRACING OR VECTORIZATION OF EXISTING CLIPART OR PHOTOGRAPHY (UNLESS YOU TOOK THE PICTURE)
* 350x280 pixels or (width/height ratio of 1.25:1) in JPG, PNG, or GIF format
* Only one variation per upload (example: if you want to show a logo in red, blue, and yellow. You would create and upload 3 separate files)
* No designer firm watermarks
* Neatly centered both horizontally and vertically with spacing all around. (No ugly oversized logos that hit the edges, negative space is a designer's friend!)
* No Borders - we are building a clean and consistent community portfolio.
* Your work must be created in a vector program such as Adobe Illustrator, and the final files MUST be delivered in .EPS format. Photoshop is not for logos and.
13 years ago
zennatree
United States
#2 - I would like to see you use the dog/cat heart and the human hands holding that up...

Also, just want everyone to know that this should not be "cutesy" it should be emotional, empathetic and portray the human-animal connection.
13 years ago
zennatree
United States
Would also like to see someone try a human/animal silhouette...facing each other - possibly in a heart...you can also feel free to use black and white...
13 years ago
zennatree
United States
Thank you everyone for doing such a wonderful job! Your efforts are greatly appreciated and we are taking all of your entries very seriously...
13 years ago