Pascoe Lab Logo Design Contest

Pascoe Lab has selected their winning logo design.

For $475 they received 309 designs from 30 different designers from around the world.
Contest
Logo Design Brief
CPascoe
Canada

What We Do

Academic research lab that explores the developmental origins of lung disease (asthma, chronic obstructive pulmonary disease). We are interested in how environmental exposures influence the development of disease. Specifically, how exposure to maternal diabetes or smoking changes a child's risk for lung disease.

Industry

Medical

Color Preferences

Blue, orange, grey, yellow

Our Ideas and Additional Information:

A lung must be central to the logo.
Could include a maternal-fetal unit (baby in the womb).
I like the idea of the lung acting as a 'prism', focusing the environment and leading to disease.
We often use 'big-data' (omics) techniques to explore underlying mechanism, so the inclusion of a simple network diagram somewhere would be nice.
A simple logo is better. We do lots of lung research, so we want it to be more broadly applicable to the idea of environment and lung.

Themes

Simple
Necessity
Modern

Style Inspiration

Entries
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