Open Government Institute of California Logo Design Contest

Open Government Institute of California has selected their winning logo design.

For $500 they received 264 designs from 38 different designers from around the world.
Contest
Logo Design Brief
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Slogan

Combining the tools of new and traditional media to directly impact the transparency, accountability, performance, and effectiveness of the California.

What We Do

We're a non-profit, non-partisan think tank focused on increasing transparency and accountability in the California state government.

Industry

Non-Profit

Top Three Things to Communicate

#1 - TRANSPARENCY IN GOVERNMENT
#2 - RESPONSIBILITY & ACCOUNTABILITY OF GOVERNMENT
#3 - GOVERNMENT OPENNESS AND AVAILABILITY OF INFORMATION

Our Target Audience:

NEW MEDIA (online journalists, bloggers, twitterers involved in policy and politics), TRADITIONAL MEDIA (editors, producers, and journalists in television, print, and radio), ACADEMIA (professor and student researchers), ELECTED OFFICIALS, STAFFS OF ELECTED OFFICIALS, POLITICOS (consultants, fundraisers, and members of the donor community), NON-PROFITS (coalitions, PACs, advocacy groups, and foundations), POLITICAL ACTIVISTS

Color Preferences

BLUE
GREY
Maybe Green

Themes

Masculine
Necessity
Serious
Refined
Simple
Gray
Subtle
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Television

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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New
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Discussion

Discussion

PLEASE READ: We would prefer not to use the initials until the brand is established over time.

The description of, "Combining the tools..." is a description used to communicate the mission of the organization, but does not need to appear as part of the logo.

#1 is confusing. I understand the "C" means California, but it's not very intuitive.

Thinking the "Institute of California" may need to be subordinate to the words, "Open Government"

Checkout our current logo at www.myopengov.org. We like it, but are using the contest to see if someone can create something that really pops and captures our imagination before we spend the money to develop and launch a marketing campaign planned for later this summer.
13 years ago
satto
French Polynesia
Love that, i'm in!
13 years ago
IMPORTANT!!!

Designers - We really do not want to emphasize the initials of the organization ("OGIC"). Submissions that overemphasize the initials are unlikely to win the day. We look forward to seeing your work!
13 years ago
OMG...
13 years ago
#58 is good because it doesn't take the concept of "open" so literally. It feels light and fresh. It also is a nice combination of traditional logo artwork with just a little bit of contemporary "web 2.0" design.

Also, a note about the font and the kerning of the font... It looks more "open". The words "Open Government" pop without the font being bold. While I like the idea of a logo being bold and drawing attention, it also needs to match the tone, feel, and purpose of the organization.

#57 is interesting if we decide on a more literal logo. The capitol building is detailed, but not too detailed. We also like the addition of "ideas" or "information" coming out of the building. The problem with this concept is that it is not new. It has been around for many years and has been used extensively in campaigns. That is a significant drawback.
13 years ago
FYI - The font and spacing of the logo text on #63 is what we are looking for.
13 years ago
JR2 and thesaint: Thanks for the notice about the similar logos.
13 years ago
Only 45 minutes left... any updates based on the current sorting or feedback?
#63 #198 #160 #176 #228 #197 #238 #161 #167 #219 #144 #58 #178 #186 #194 #48 #210
13 years ago
thesaint
Indonesia
i'm sorry, i'm late to check the contest update, my internet just down, i can refine my entry if you interested the concept #210, thanks. :)
13 years ago
satto
French Polynesia
Some of the best logos are "not interested"...
13 years ago