Odyssean Travel Logo Design Contest

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Odyssean Travel has selected their winning logo design.

For $325 they received 206 designs from 16 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
OdysseanTravel
United States

Slogan

Don't just travel...

What We Do

Helping people achieve their travel dreams, we're a bespoke travel agency specialising in adventure and luxury travel experiences

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - A sense of thrill and adventure, of exploration and personal conquest
#2 - Memories or a sense of history and purpose
#3 - A sense of professionalism and trust

Our Target Audience:

We need to dual-target Baby Boomers now and work to continue a legacy of clients from the Millennial generation.

North American based clients are our target market at present.

Affluent people, whether individuals, couples, or families. We also cater to affinity groups and people who subconsciously put themselves in social tribes for a particular interest, wine connoisseurs, for example.

Higher education level is preferred as we cater authentic experiences where our clients get the most out of thoughtful engagement and learning unique aspects of the world around us - both nature and culture.

Clients are motivated to travel and live out their travel must-see, must-do, and other one-of-a-kind experiences, we're in the business of creating memories and not buying things.

Clients value their time in their experiences and see their travel as an investment in their personal growth. They are happy to pay more for the savings in time and ease of transition, rather than searching the ultimate in deals.

We are not a discount travel company.

Clients want to meet other travellers, want to see hidden wilderness or engage with locals. They want to eat new things or find the local version of things they can't get at home. Sometimes they want an escape from this during their evenings and enjoy the cruise cabins or luxury finishing, a mix of both worlds!

Color Preferences

Blue, a brilliant turquoise of the sea blue.

Our Ideas and Additional Information:

"Odyssean" - Adjective form of Odyssey, a long and eventful or adventurous journey or experience

Our name is inspired by the Greek epic, the Odyssey. We selected this because the word itself is obscure and often misunderstood. Regardless, the story of the experience stands the test of time and beyond relic, is shared as legend now and into the future.

Our hero is our client, who steps out for adventure, but finds themselves drawn into a world from which they can't escape (in a good way!). Each journey they make has the potential to become an odyssey of their own, with memories made which shall be shared among family and friends for generations to come.

We had originally hoped to feature a simple, proud warrior type figure firing an arrow into the future / through some hoops / through or toward a globe even. The final conquest of our hero's tale (our client) is to come home as a slightly new person from each trip, stronger through their experiences.

We also (and alternatively) really like some theme of a nautical nature or otherwise commanding the seas and river ways of the planet, but aware that we don't want to give the impression that we exclusively offer sea-faring experiences.

We sell both ocean cruises and river cruises, some more luxury, some more rustic. Perhaps a classic sea-faring ship, viking ship, or other vessel no longer in use is more appropriate if the designer does elect to feature a ship of some variety - regardless, an affinity for beach, sea, sailing / cruising might be key to an adventure with us!

We might also appreciate some mountain motif in the image, sort of a sea-to-sky type theme.

We had also toyed with the idea of some piece of pottery or a shield, some piece of ancient story-telling on a strong symbol of culture or conquest.

Needs to be sort of inspirational: With our help, clients can go anywhere and do / see anything! They're out to conquer the world, enjoying one destination after another!

We'd love to see an entry or two with the design being off-center, our inspiration for a new logo came after seeing the magic among some Malaysia 2020 concepts (look at our example images).

Note that we engage with much of our clientele online, the logo needs to hold up as a favicon or Instagram profile image, even a watermark. So, while we do love attention to detail, if the work looks a blurry mess when shrunk it might not work for our recruiting of new clients and those as yet unfamiliar with the brand.

Note that we appreciate the adventure and viking epic theme, but we also can't be encroaching on the visual aspects of existing logos for other brands and businesses.

Themes

Simple
Adventure
Masculine
Colorful
Necessity
Classic
Raw

Style Inspiration

Applications

Mobile
Desktop
Print

Entries
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Discussion

Discussion

OdysseanTravel
United States
We appreciate your visit to our contest, thank you for your time and considerations. We see travel as an intimate purchase and an investment in ourselves that seems to make the world a better place for everyone. We really do thank you for your help in making our brand all the brighter for the future!
3 years ago
OdysseanTravel
United States
We'd love to see some interesting or even off-center style and design, our inspiration for seeking a new logo was actually when we stumbled upon a Twitter feed featuring the concepts for Malaysia 2020 - have a look in our example images!
3 years ago
OdysseanTravel
United States
Actually, we get a lot of our business from web referral and social media (mainly Instagram the last 6 months) - we don't have the most followers or the most web traffic, but the people tend to stick and there's a reason.

The number one comment from our clients who didn't come from personal referral is that the business looked 'genuine'.

We're currently updating our travel pages, but maybe have a look at the 'feel' of the business as it currently exists for any ideas you might need:

www.odysseantravel.com

@OdysseanTravel
3 years ago
OdysseanTravel
United States
In our case 'genuine' refers to actual travel experience, personal touch, knowledgeable.
3 years ago
OdysseanTravel
United States
Would love to see the wildcard, some design or style and effect hanging off the sides of the lettering - see example photos re Malaysia 2020. That guy nailed it, has the highlight features people go to Malaysia to see all centered around the brand (in this case a destination). Has the elements of nature, the flower, sea turtle, and hornbill (bird), alongside the Petronas Towers - it also looks good inverted. All achieved without being too 'busy'.
3 years ago
OdysseanTravel
United States
'Wildcard' aside, we've received an incredible set of submissions already - we're going to get something fantastic and we can't thank you enough!
3 years ago
OdysseanTravel
United States
Excited to see and share with our wider team in a few minutes as we move into the next phase, amazing work from all quarters - another huge thanks to each and every one of the designers for the brilliant work. We couldn't be happier, thank you!!!
3 years ago
OdysseanTravel
United States
Please have some patience with our scoring / positioning. There are a lot of minute differences and we've roughly matched some we'd like to compare and positioned a few where we can be more sure that our team will make better appreciation of those differences.

There will be a lot of shuffling over the weekend, we'd hate to have anyone withdraw because of an initial position they didn't like - we're very pleased with all the fine work that's come in here and will continue to share our thoughts as we welcome your comments.

- Shy
3 years ago
OdysseanTravel
United States
An overwhelming response from the designers, we really can't thank you enough for all your efforts. Incredible range of ideas, the concepts continued to wow us right up to this morning!
3 years ago