Our Target Audience:
We need to dual-target Baby Boomers now and work to continue a legacy of clients from the Millennial generation.
North American based clients are our target market at present.
Affluent people, whether individuals, couples, or families. We also cater to affinity groups and people who subconsciously put themselves in social tribes for a particular interest, wine connoisseurs, for example.
Higher education level is preferred as we cater authentic experiences where our clients get the most out of thoughtful engagement and learning unique aspects of the world around us - both nature and culture.
Clients are motivated to travel and live out their travel must-see, must-do, and other one-of-a-kind experiences, we're in the business of creating memories and not buying things.
Clients value their time in their experiences and see their travel as an investment in their personal growth. They are happy to pay more for the savings in time and ease of transition, rather than searching the ultimate in deals.
We are not a discount travel company.
Clients want to meet other travellers, want to see hidden wilderness or engage with locals. They want to eat new things or find the local version of things they can't get at home. Sometimes they want an escape from this during their evenings and enjoy the cruise cabins or luxury finishing, a mix of both worlds!
Our Ideas and Additional Information:
"Odyssean" - Adjective form of Odyssey, a long and eventful or adventurous journey or experience
Our name is inspired by the Greek epic, the Odyssey. We selected this because the word itself is obscure and often misunderstood. Regardless, the story of the experience stands the test of time and beyond relic, is shared as legend now and into the future.
Our hero is our client, who steps out for adventure, but finds themselves drawn into a world from which they can't escape (in a good way!). Each journey they make has the potential to become an odyssey of their own, with memories made which shall be shared among family and friends for generations to come.
We had originally hoped to feature a simple, proud warrior type figure firing an arrow into the future / through some hoops / through or toward a globe even. The final conquest of our hero's tale (our client) is to come home as a slightly new person from each trip, stronger through their experiences.
We also (and alternatively) really like some theme of a nautical nature or otherwise commanding the seas and river ways of the planet, but aware that we don't want to give the impression that we exclusively offer sea-faring experiences.
We sell both ocean cruises and river cruises, some more luxury, some more rustic. Perhaps a classic sea-faring ship, viking ship, or other vessel no longer in use is more appropriate if the designer does elect to feature a ship of some variety - regardless, an affinity for beach, sea, sailing / cruising might be key to an adventure with us!
We might also appreciate some mountain motif in the image, sort of a sea-to-sky type theme.
We had also toyed with the idea of some piece of pottery or a shield, some piece of ancient story-telling on a strong symbol of culture or conquest.
Needs to be sort of inspirational: With our help, clients can go anywhere and do / see anything! They're out to conquer the world, enjoying one destination after another!
We'd love to see an entry or two with the design being off-center, our inspiration for a new logo came after seeing the magic among some Malaysia 2020 concepts (look at our example images).
Note that we engage with much of our clientele online, the logo needs to hold up as a favicon or Instagram profile image, even a watermark. So, while we do love attention to detail, if the work looks a blurry mess when shrunk it might not work for our recruiting of new clients and those as yet unfamiliar with the brand.
Note that we appreciate the adventure and viking epic theme, but we also can't be encroaching on the visual aspects of existing logos for other brands and businesses.