NewBack Therapy Inc.Logo Design Contest

Logo Design Contest
Contests / NewBack Therapy Inc.

NewBack Therapy Inc. has selected their winning logo design.

For $375 they received 174 designs from 25 different designers from around the world.

Logo Design Brief

Client
pmf
Canada
Slogan
Yoga-based back therapy
What We Do
NewBack provides yoga-based back therapy for individuals, provides training of yoga and fitness professionals, and provides new referral options for health professionals.
Industry
Medical
Color Preferences
Basic colours, in softer tones, such as: blue/green/grey/white/orange
Our Ideas & Additional Information
NewBack is an active yoga-based program that focuses on building core/ foundational strength, stability, mobility and postural improvement of the back for a wide variety fitness levels of adults.
The programming has several levels, and is engaging, interactive, and flexible.
Themes
Refined
Secure

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Discussion

 
pmf
Client
Minimize the traditional yoga imagery:
No flower symbols
No lotus leaf symbols
No circle of life symbols

Focus more on the back or spine, with a stronger medical or physiotherapeutic imagery

Thanks
9 years ago
 
pmf
Client
The "Inc" part of NewBack Therapy Inc does not need to be part of the logo.

Even the word "Therapy" can be minimized or eliminated. The pictorial part of this logo should be the primary focus.
9 years ago
 
pmf
Client
Do not use the tagline in the logo.
9 years ago
 
pmf
Client
Please make body and spine representations appear smooth, comfortable, and without extreme angles that might scare people away!
9 years ago
 
pmf
Client
And to be aware that, although the company name is "NewBack Therapy, Inc" our services are not, strictly speaking, just "therapy". We use movements and postures mostly derived from traditional yoga and to a lesser extent, tai chi, to "train" our clients to move better, with more confidence and with better posture, in an active way. Thus, "New Back Training" could also be considered as an equally important theme.
9 years ago
 
pmf
Client
#127 is an inukshuk... as a solid back.... now there is a Canadian idea!
9 years ago
 
pmf
Client
One other consideration for all of you is to try a logo with the words, "Active Therapy", as opposed to just therapy.

Thanks!

Less than one day left!
9 years ago
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