NewBack Therapy Inc.Logo Design Contest

Logo Design Contest
Contests / NewBack Therapy Inc.

NewBack Therapy Inc. has selected their winning logo design.

For $375 they received 174 designs from 25 different designers from around the world.

Withdrawn

New
#27

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New
#25

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New
#23

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New
#124

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New
#28

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New
#26

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New
#24

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New
#22

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New
#21

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Prefers others.
#14

Discussion

 
pmf
Client
Your design caught my eye.... nice representation of a spine, intrigued by the shapes on either side...what are you trying to represent here?
The word "Therapy" is misspelled.
10 years ago
 
Logo Designer
it´s like a butterfly. This symbolizes freedom for the back.
10 years ago
 
pmf
Client
Thanks for the explanation. The spine idea is good, but I think you could do some more interesting things with the butterfly shape...some people think it looks like a pelvis . Perhaps it might take the shape of someone in a yoga pose? Just an idea...
10 years ago
 
pmf
Client
#23 has a very interesting idea--lighter coloured on one side, darker on the other. It suggests that people can enter the NewBack program weak or fragile, and leave stronger and more solid. I like this. To extend that concept, I wonder if the butterfly shapes could represent a weak posture on the left side, and a strong posture on the right side... like a chair pose or mountain pose in yoga. Can you change these shapes slightly to look more like a silhouette of a person in a specific posture?
10 years ago
 
Logo Designer
Ok, good way¡
Please see the direction versions #25 #27
10 years ago
 
pmf
Client
One of my colleagues likes #22:
"Good color mix. I like the dots representing the spine/chakras without including yoga type contexts (subtle imagery), The curved dots at the edges provide a balanced (neutral symmetry). The text is good - NEWBACK is prominent and yet still includes Therapy Inc in the quieter grey colors"
10 years ago
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