New Strategies Group Logo Design Contest

New Strategies Group has selected their winning logo design.

For $350 they received 198 designs from 20 different designers from around the world.
Contest
Logo Design Brief Hide
newstrat
United States

Slogan

New Thinking New Tactics - New Strategies (optional for inclusion into logo)

What We Do

We offer political (Republican), non-profit and public relations consulting services

Industry

Consulting

Top Three Things to Communicate

#1 - Trustworthy and Reliable. New Strategies Group aspires to be more than counselors – we become an integral part of our client’s team. And as teammates, we reach beyond a generic, one size fits all approach to build customized solutions.
#2 - Elite and Experienced. The members of our group have a great deal of national experience and offer this experience in conjunction with our innovative approaches to our clientele. We will be selective with whom we partner.
#3 - Fresh and Innovative. Many of our competitors have the typical red, white and blue look that has become the norm for conservative political operations. We pride ourselves on our new, fresh customized approach – something we hope to evidence in our look.

Our Target Audience:

Our targeted audience will include, but not be limited to: (i) local, state and federal candidates for public office; (ii) major metropolitan and statewide campaign referendums/ballot initiative supporters; (iii) large, issues-centric non-profit organizations; (iv) community political activists as well as large-scale donors; and (v) businesses seeking to increase their market share as well as expanding their standing in the community.

Color Preferences

A maximum of three colors. We are not cemented on the exact color combination and would like to see various options. We do not want to go with the typical red, white and blue/American flag look found in conservative political materials. That being said, the following colors are ones that we gravitate toward (and the reason why we chose the listed color):

Blue (trustworthy)
Green (fresh/modern)
Silver (prestige)
Red (strength)
Orange (vibrant)
Black (sophistication)

As stated earlier, we want a unique look and feel that matches the uniqueness of our professional experience and innovative approaches.

Our Ideas and Additional Information:

We will draw upon our extensive and unique experiences to help develop dynamic, imaginative and customized strategies for our client partners.

The New Strategies Group plans to help our clients do things differently…to do them better. That is one of the reasons why we wanted to give Logo Tournament a shot. We want to look at unique, creative alternatives to the normal way of doing business.

Our emphasis is on a “new” approach to our clients/prospective clients’ strategic and tactical needs.

We like a “clean” look – detailed and not too busy.

Fresh – something that either emphasizes on or makes a consumer feel that the use of “New” in our title is accurate.

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

newstrat
United States
Jazz, I appreciate the design. Not really keen on the font or the color combination used. The combination of the letters NSG with the different colors makes it a bit "busy" on the eyes. Thanks!
12 years ago
newstrat
United States
All, thanks so much for these early entries. Please remember that we are trying to be unique with an emphasis on the "new" aspect of new strategies.

Thanks so much - and keep them coming!
12 years ago
newstrat
United States
Everyone, thanks for the latest submissions!

We really like some of the most recent entries, because they visualize our capabilities and interest in thinking "outside of the box."

We want to have an elegant, sophisticated look, but also one that demonstrates that we will do things differently...do them better for our clients.

Thanks!
12 years ago
newstrat
United States
Wow, these entries are really great!

A couple of observations:

1) Entry 46 by Creative Space has an elegance and sophistication factor that really works. It is simple and elegant;

2) Entry 41 by Mogeek is unique in appearance and coloring. We like the way the "N" is shaped by the "S" in the logo and matches the lettering of the tagline. This is really fresh and matches the New Strategies Group unique approach to consulting;

3) Emaya's Entry 48 hits the nail on the head when it comes to visualizing thinking "outside of the box." That is a really solid approach.

We would like to see additional ideas - including other ways to visualize "outside the box approaches" or taking the use of the "N" to another level by perhaps using all of our initials "NSG."

Please remember, we do want a clean, elegant and unique look.

These submissions are great and much appreciated. Fantastic work, thanks!
12 years ago
newstrat
United States
All,

We really appreciate the submissions - they look great!

I think we would like to look at two revised areas:

1) We are VERY interested in the approach taken by aremmai on entry 53 with the "knight" (horse) from a chess game. Perhaps a modernized version of that symbol and different coloring; and

2) We like the entries focusing on the "N" and the few entries (such as Mare's and Creative Space's) highlighting of the word "new." Now, we would like to see some work that focuses on our full initials of "NSG."

Once again, great work and thanks for your submissions!
12 years ago
newstrat
United States
All,

Another brief update - to any of you that I have made font suggestions ito in your respective entry discussion panels, we like the look of a style similar to Californian FB found in Word.

Thanks!
12 years ago
newstrat
United States
Wow, the most recent updates and new additions are fantastic.

Arremai's knight/horse logo is really very strong. Especially entries #77 and 88.

We also like Mogeek and emaya's colorful and creative play on the "n" - entries #63 and 71.

Mare's entry #83 meets our requests for unique colors and appearance as well as the play on "new." Perhaps a variation of these models with a stronger blue or even a red/black combo would make them even stronger?

And Zrox's entry #89 is a very cool play on our "n" and an arrow representing fresh beginnings.

These are all great entries as well as the many others we have commented on above or have displayed in our contest.

Thank you for taking time from your busy schedules and keep them coming!

12 years ago
newstrat
United States
We cannot believe that we have received 116 submissions so far. This is a fantastic grouping of logos - thank you.

We plan to go over each and every logo design ranked on here when the contest ends on Sunday. I would expect that these rankings could change depending on my partners' preferences.

Keep them coming!
12 years ago
newstrat
United States
As we approach this final day of the competition, I want to thank each of you for your entries and wish you all a Happy Holiday season!

I have sent out one final round of comments to the individual entries pages and look forward to the difficult task of the judging period.

Thanks again for all of your hard work. There are certainly many talented folks on this site!
12 years ago
newstrat
United States
All,

Thank you for the final submissions. We will now take these logos to the team and go over them individually. With it being a holiday week, I hope to accomplish this sooner than later. I will keep you posted on our progress and any updates.

Thank you for all of your hard work!
12 years ago
aremmai
United States
Congrats zrox!
12 years ago
Mare
Serbia
Congrats zrox realy nice one!
12 years ago