New Strategies Group Logo Design Contest

New Strategies Group has selected their winning logo design.

For $350 they received 198 designs from 20 different designers from around the world.
Contest

Designs by Mogeek

#187
3rd
#40
8th
#186
New
#63
New
#190
New
#147
New
#112
New
#115
New
#62
New
#64
New
#41
New
#59
New
#61
New
#8
New
#9
New
#189
Prefers others.
#188
Prefers others.
#146
Prefers others.
#145
Prefers others.
#144
Prefers others.
#114
Prefers others.
#113
Prefers others.
#60
Prefers others.
#47
Prefers others.
#43
Prefers others.
#42
Prefers others.
#10
Prefers others.
#7
Prefers others.
#6
Prefers others.
#5
Prefers others.
#4
Prefers others.

Discussion

Mogeek
United States
...

(This comment references Entry #4)
12 years ago
Mogeek
United States
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(This comment references Entry #5)
12 years ago
Mogeek
United States
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(This comment references Entry #6)
12 years ago
Mogeek
United States
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(This comment references Entry #7)
12 years ago
newstrat
United States
Mogeek, I like the font used in Entry #4, but am trying to move away from the American flag look. Thanks!

Can we try #5 with blue and green?
12 years ago
Mogeek
United States
blues and greens... thanks again...

(This comment references Entry #8)
12 years ago
Mogeek
United States
...

(This comment references Entry #9)
12 years ago
Mogeek
United States
...

(This comment references Entry #10)
12 years ago
newstrat
United States
Mogeek, in reference to all of the entries above, I like the look, but am hoping that, if we have a desing next to the name, that people will "get it" once they look at it. In other words, the symobl used represents something about the newness of our product - consulting services.

Any thoughts?

Thanks again for your entries!
12 years ago
Mogeek
United States
Just showing this mark with a little more weight on the tagline for scalability... thanks...

(This comment references Entry #40)
12 years ago
Mogeek
United States
Another simple and strong mark built via the company initials, N/S/G... thanks again...

(This comment references Entry #41)
12 years ago
newstrat
United States
Mogeek,

Thank you for your latest entries. #40 looks very strong. Do you think we would lose much if we dropped the star?

On #41, could we try the "N" in blue and the outlined "S" in green?

Thanks!
12 years ago
Mogeek
United States
Here are a couple more looks a this mark... expressing the concept of "new strategies" through color rather than the star...

(This comment references Entry #42)
12 years ago
Mogeek
United States
The original colors... goes from darks in the bottom left as the arrow flows through (that corresponds to the company name, black) the colors get brighter which correspond to the tagline... thanks again...

(This comment references Entry #43)
12 years ago
Mogeek
United States
Here is another look at this mark shown with another typeface... The letter N is created out of negative space of the S... Each half of the S forms the letter G... Let me know if you'd like to see any other colors...

Thanks again...

(This comment references Entry #47)
12 years ago
newstrat
United States
Mogeek,

Entry 41 is intriguing - a few other color combos would be interesting. How about red/black or even red/blue or even organge/green?

I really like the layout of Entry 47; however, I think the way the logo is tilted looks too much like the old Enron "E." Is there a way to keep the general look but tilt the N differently or even just keep it upright?

Thanks so much, and great work!
12 years ago
newstrat
United States
Mogeek, on Entry 41, can we try a different font for our name - perhaps similar to what is found on Entry 47?

Thanks!
12 years ago
newstrat
United States
Mogeek,

One last thought...what about a black and aqua/teal combo?
12 years ago
Mogeek
United States
Thanks for the additional feedback, revisions coming over soon...
12 years ago
Mogeek
United States
Here are some revisions based upon your feedback... Thanks again...

(This comment references Entry #59)
12 years ago
Mogeek
United States
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(This comment references Entry #60)
12 years ago
Mogeek
United States
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(This comment references Entry #61)
12 years ago
Mogeek
United States
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(This comment references Entry #62)
12 years ago
newstrat
United States
Mogeek,

Thanks for the new additions - I think the aqua might be too feminine for us. However, I really like the format for entry #62. Can you alter entry #41 to include the marker between the logo and the name and perhaps add a dot between "new thinking" and "new tactics" rather than the "I?"

Thanks!
12 years ago
Mogeek
United States
surething...
12 years ago
Mogeek
United States
As requested...

(This comment references Entry #63)
12 years ago
Mogeek
United States
with the serif... thanks again..

(This comment references Entry #64)
12 years ago
newstrat
United States
Mogeek,

These are great, thanks so much!

What about trying entry 63 with a couple of different colors - just to test it out when I sit down with my partners? Perhaps the color scheme on entry 6?

Just want to have as wide a variety as possible to show them when we sit down.

Thanks again!
12 years ago
Mogeek
United States
Here are a few color variations... thanks again...

(This comment references Entry #112)
12 years ago
Mogeek
United States
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(This comment references Entry #113)
12 years ago
Mogeek
United States
...

(This comment references Entry #114)
12 years ago
Mogeek
United States
just showing a reverse over some deep blues...

(This comment references Entry #115)
12 years ago
newstrat
United States
Mogeek,

I am impressed with the look of entry 112. I know we were trying to stay away from red, white and blue, but that color combo looks great with the design.

A great many folks I have showed these logo options to have gravitated toward your design - thanks so much!
12 years ago
Mogeek
United States
Thanks for all your kind words guys... I think it definitely portrays a strong established vibe yet has the modern cleverness of the 3 initials combined... Now thats something to let the people know you guys are thinkers ;)... My personal favorite color scheme is the Red/White/Blue as well as it does throw that subtle nod to your industry...

Here is an upload to show more of the logo's flexibility a bit more through scaling/watermarks...

http://www.imagebam.com/image/ac061b21374665
12 years ago
newstrat
United States
Mogeek,

Thanks for the link! I do really like the look and it was nice to see it on some mock collateral materials. Can we try a new font on entry #122 - perhaps to something a tad more elegant?

Also, what are your thoughts on the color (black) used for our name? Do you think a light blue might soften it a bit? I am interested in your ideas there as well...

Thanks again for all of your hard work!
12 years ago
newstrat
United States
Mogeek,

On entry #62, can we try it with the red/blue combo?

Thanks!
12 years ago
Mogeek
United States
Hey guys,

#122 isn't mine... regarding type... I personally would lean towards a black or tone of gray as I think it offsets the colors in the mark well but we can switch it up and see how it looks... Thanks for the feedback...
12 years ago
Mogeek
United States
I see... you guys meant #112 and #62... thanks again...
12 years ago
Mogeek
United States
Here are some new revisions per your request... thanks again...

(This comment references Entry #144)
12 years ago
Mogeek
United States
...

(This comment references Entry #145)
12 years ago
Mogeek
United States
...

(This comment references Entry #146)
12 years ago
Mogeek
United States
...

(This comment references Entry #147)
12 years ago
newstrat
United States
Sorry for the confusion on my numbering...

One final request...can you edit 144 to have the "S"/outline in all blue and one in all red?

Thanks for everything!
12 years ago
Mogeek
United States
As requested... thanks again...

(This comment references Entry #186)
12 years ago
Mogeek
United States
...

(This comment references Entry #187)
12 years ago
Mogeek
United States
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(This comment references Entry #188)
12 years ago
Mogeek
United States
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(This comment references Entry #189)
12 years ago
Mogeek
United States
...

(This comment references Entry #190)
12 years ago
newstrat
United States
Mogeek,

Thanks for the latest submissions. I think I like them the best!

We really appreciate all of your hard work.
12 years ago