New Strategies GroupLogo Design Contest

Logo Design Contest
Contests / New Strategies Group

New Strategies Group has selected their winning logo design.

For $350 they received 198 designs from 20 different designers from around the world.
New
#34
New
#75
Prefers others.
#18
Prefers others.
#1

Discussion

 
Logo Designer
The idea is that the linking of the letters would show how your group helps other people and organization reach the goals they're aiming for.

(This comment references Entry #1)
16 years ago
 
Client
Jazz, I follow you. Perhaps it is the three color combo in conjunction with the linking of letters that makes it more challenging to read?
16 years ago
 
Logo Designer
Looking at some ways to use the letters in your name, had the idea of having the N with a shadow in front in the shape of the S.

(This comment references Entry #18)
16 years ago
 
Client
Jazz, that is an interesting angle. It may be a bit too dark and I am still not sold on the font used for our name. But I do like the creative approach and your emphasis on the "N" (i.e. "new").

Thanks!
16 years ago
 
Logo Designer
I'll see about using a lighter color, and there may be something that could be done with the lighting on the N, too.

I'll also see about make some changes with font. I really hadn't noticed that the second had the name in the same or similar font as the first. Sorry about that, clumsy of me.
16 years ago
 
Client
Jazz, on 18 can you see what a blue/green combo looks like? Also, what are your toughts about having the S and G as shadows? Too much?
16 years ago
 
Logo Designer
I'll try that color combination, and let you see how it looks.

Hmm, there may be some way of doing the shadow with both S and G somehow represented in it. Let me try an idea, and we'll see if it's satisfactory.
16 years ago
 
Logo Designer
Worked on the colors, and worked the G into the shadow.

(This comment references Entry #34)
16 years ago
 
Logo Designer
Is there anything else you'd like to see with this idea?
16 years ago
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