What We Do
We teach seminars on managing your career, character, education, and finances so that you build wealth rather than debt.
Our Target Audience:
Age: New college graduates, senior class, graduate students, college faculty.
Sex: Male and Female.
Education: BS/BA or MS/MA.
Occupation: Anything professional requiring a college degree.
Location: College towns.
Lifestyle: Good income, little debt, no family yet, eat out a lot, nice clothes, popular electronics.
Opinions: Believe in getting ahead, optimistic about their own future.
Values: Professionalism, Work, Connected to friends.
Good: Green, Blue, or Red
Not: Yellow, White
Our Ideas and Additional Information:
I can see 2 major uses. The first is as a banner on web sites and printed material. This should be clear, confident, and powerful. The second is as a simple logo that works well on t-shirts and other merchandise. The second should be subtle so that people can wear it, but only others who use the product recognize it and connect to each other.