Michael Hyatt Logo Design Contest

Michael Hyatt has selected their winning logo design.

For $250 they received 280 designs from 59 different designers from around the world.
Contest
Logo Design Brief
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Michael Hyatt
United States

What We Do

This is for my personal blog. I am the CEO of Thomas Nelson Publishers. In addition, I am also speaking a good deal. I want a logo to go with my name. I also want the final output to be in the native Photoshop or Illustrator file format.

Industry

Internet

Top Three Things to Communicate

#1 - Leadership
#2 - Forward-thinking
#3 - Professionalism

Our Target Audience:

Based on my “2009 Reader Survey,” my typical reader is a male between the ages of 31–50. He has at least a college degree and household income of $70,000 or more. He lives in the U.S., most likely in those states where evangelical Christians are a higher percentage of the population. He is an active Christian, attending church at least once a week, and his faith is very important to him.

My typical reader is extremely committed to personal growth and is a heavy book reader. He reads most of my blog posts and is especially interested in those related to the topic of leadership—probably because he serves in a leadership capacity in his local church. He also avails himself of other forms of learning, such as conferences and webinars, and intends to pursue additional formal education.

My typical reader is very active in social media, including Facebook and Twitter. This same reader demonstrates a need for self-expression, as evidenced by the fact that he has a blog and posts to it at least once a week. He also has a book idea that he hopes to write and get published.

Color Preferences

I want a logo to go to the immediate left of my name as it now appears on my blog at michaelhyatt.com. I am not wishing to change that part of my branding. I simply want to add a squarish mark to the left of this that can stand alone when I don't have room for an entire horizontal logo.

As a result, I would like to stick with the deep blue (#000033) gray, and white color scheme of my blog.

Our Ideas and Additional Information:

http://michaelhyatt.com

Themes

Simple
Serious
Refined

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

Michael Hyatt
United States
I think the challenge here is to keep it simple and build on my existing branding. Whatever is designed must fit with what I already have. (My new blog design has only been in place since February. I am not prepared to do something that is a radical departure.)
13 years ago
Michael Hyatt
United States
I kind of like #30, but the color needs to be blue: #000033.
13 years ago
Michael Hyatt
United States
As I am looking at these, I'd like to see the logo integrated into my current logo on my blog, like #30. It's difficult to evaluate it without see it in context. Thanks.
13 years ago
Michael Hyatt
United States
Wow. I'm impressed with what I am seeing. I am moving my daughter into her dorm room today, so I won't get a chance to comment specifically or rank these until Monday morning. Thanks to everyone who is participating.
13 years ago
Michael Hyatt
United States
One more idea: what about a crest made up of a "talk bubble" that is kind of rectangular in nature like the comment bubble I use on my site to indicate the number of comments a particular post has. It could either have my initials inside the bubble or maybe stylized a silhouette of a person. The "talk" part of the bubble (the descender) could be pointing to my title ("CEO, Thomas Nelson Publishers").
13 years ago
Michael Hyatt
United States
I am trying to learn the ropes here and understand the proper etiquette. For example, I am seeing things I want to combine, but they are by two different designers. Hmmm.
13 years ago
mare.ingenii
India
Dear Ch

Please take a moment to review the "Ranking and General Tips" as compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914. Also, Please consider ranking the designs rather than eliminating the points we gather are valuable even if we do not win your contest. thankls
13 years ago
Michael Hyatt
United States
Thanks so much to everyone who participated. I have seen some terrific entries and will be making my decision soon. All the best.
13 years ago
TillyDes!gn
United States
Michael, Just wanted to say as a believer I am very familiar with your company...I actually met my wife at a Christian Bookstore of all places....LOL....I'll be checking out the blog!

13 years ago