Following Mr. Hyatt's well known profession as an author, writer, and leader, I wanted to portray a simple design that also indicated something about what he does. The 'open book/portfolio' abstract seemed a strong analogy to his profession.
A lectern holds many meanings, and seems appropriate that this is a major design element in this entry. In this case, Mr. Hyatt's status as a speaker, leader, and writer is very important in his brand and it seemed appropriate to include this symbology within the mark for his logo.
The lectern can hold many symbolic meanings and it seemed appropriate to include this in Mr. Hyatt's logo as a well known author, leader, speaker, and social networking expert.