MetrovisionLogo Design Contest

Logo Design Contest
Contests / Metrovision

Metrovision has selected their winning logo design.

For $275 they received 286 designs from 37 different designers from around the world.

Logo Design Brief

Client
Netherlands
What We Do
Our service covers the whole Process of planning, designing, building and managing (large) websites. We also advice. We have over 15 years of Experience.
Industry
Internet
Color Preferences
Black and white, supported by some warmer colors like orange, purle or bright green or bright blue.
Our Ideas & Additional Information
Designers are free to explore different approaches (wordmark, pictoral mark, abstract mark, emblemen et cetera). But if you choose for the wordmark it has to be more than just text in a nicelooking font.
We expect the design to be distinctive and protectable by copyright and/or trademark. We welcome less ordinary (but appropriate) fonts, AND forementioned alterations. At the same time the text (Metrovision) must be readable online and offline.

Current Identity
You're welcone to visit the current website Metrovision.nl (in Dutch) but please know that it's design and content are under construction. So you don't have to make the logo match the current site.
Themes
Complex
Luxury
Refined

Entries

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Discussion

 
Client
TALKING ABOUT FONTS
We left serifs like Times New Roman behind us. Although elegant it's not distinctive enough, and IT doesn't work that well on screen.

We aim for a sans-serif slightly bold, but still elegant font. Or if you wanna get really creative a pretty handwritten font, as long as it's still a good read.

TALKING ABOUT COLOR
We also consider identities with dark or colored backgrounds and white text.
Of course it also has to work on white in case we want to print.

TALKING ABOUT IMAGES
We slightly prefer the word 'metrovision' to be accompanied by a symbol, icon, emblem. To get your creative juices flowing here are some of our thoughts.

Of course you can use the M, V or both. In fact previous versions of our logo consisted of two human figures wich togerher with the V formed an M.

Humans (more than one) might be a great idea since we help people communicate, in à networked society.
And we form teams for our clients.

Since we started the world has changed, the web has changed. So an icon in style with the icons used on so many social media platforms might be very appropriate. Same goes for imagery referencing to electronic publishing and or communication (like textballoons).

Then there's the revérence to coding HTML. The most elegant being the } or {

And if we were an animal, it would be an OCTOPUS :)

We're very interested in what you can do with these ideas and suggestions.
13 years ago
 
Client
#10 like the radar-like disc. Can be radar or RSS, nice. Might work even better using just the disc, without the eyecorners. Font needs adjustment. Too common, bit too bold. Maybe you can use a less common, more elegant slightly less bold (demi-bold or regular font). Than add the radar beam ...

#3 Like what you tried to do with the M and the V! But I most say it reminds me a bit of the Batman logo.
Actually I think that could work but then, we'd have to go all the way. Meaning really cartoon/marvel-comicslike look & feel. And of course different typography. I know you submitted before my remark about sans-serif. But we're pretty sure that (or script) works better. And we might be convinced otherwise, but not with Times New Roman or equivalent. So if you're willing and inspired to make a really bold superhero logo, be our guest. Might help us stand out from the crowd. And to our clients we are some sort of heroes :)
Thanx so far.

#5 I really really like your portfolio. So I'm hoping to see much more of that back in this contest. Is that possible. You were one of the first to submit. So maybe with all the feedback and updates you can design a strong logo, with original typography and some emblem, icon or symbol.

ALL
To us the logical place for the symbol, icon, emblem will be left or right next to the word (metrovision). Above it probably will make the logo higher / too high for use in interfaces etc.
And I'd really like to see more extraordinary fonts than gill, arial, verdana etc. Maybe spent more time on great font and some adjustments to it, and less on the symbol.

ALL
Thanx so far, it's really great to see what you all do with the brief. And how you inspire us. Curious to see where it takes us.
13 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

Get answers to your questions here: https://logotournament.com/forum/contest_holder_discussion
13 years ago
 
Client
Before I'll start (re)ranking your entries and giving specific feedback. I want to say this:
I'd love to see some other color combinations. Or background/foreground switches.

On our current site www.metrovision.nl we use next to black, purple and red against a white background.
For my other site at www.vanstate.nl we use black as background color and white and bright colors for text.
Of course you are free in your choice of colors, but I see a lot of black and orange, and few alternatives coming in. I thought now is the time to say something about it.

And again I Thank you for your hard work and creative designs.

Mahanaïm
13 years ago
 
Client
I've added a file to the brief with some examples of styles we like. So you don't have to go looking what the Spyker logo looks like.
13 years ago
 
Client
Dear Designers,

I am on the road. ALL I have with me is my iPad. Unfortunately I am unable to rank your submissions on the iPad, that's why it seems I am unactive. Tomorrow I am back in the office and will review all entries and update rankings.

Kind regards,
Mahanaïm
13 years ago
 
Client
ALL designers! Have filed request for 3 days extra!

Because of the huge success of the contest, the quality and variations in the designs. I have asked LogoTournament to extend the contest with 3 days. This will give some designers who have entered only today more time for ther next entries.
Also the problems with different time zones will be resolved using the extra time.

Thank you all for your hard work and creativity. Team Metrovision
13 years ago
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