Limelight HealthLogo Design Contest

Thank you designers! Our first round of comments:

1. Please try to incorporate the lightbulb concept attached (ok to enhance or modify. e.g. for the filament: maybe a single “lower case “L”… more than 3 rays,… more dimension or other colors, as an emblem, etc...)
2. No fruit please... Limelight means "intense illumination, often used in stage theatre to spotlight a solo performer". For us, Limelight also means shining a bright light on a confusing industry... in America, health insurance is complicated and confusing (our customers are "in the dark")
3. Use readable colors (if neon green, not too light as to get lost on white background)
Not interested in using “cross” symbols as we are not a health plan or hospital and looks too much like “the red cross, blood donors, etc..." No crosses or medical symbols please. Health is already in the name.
4. Think more hi-tech and "bright" ideas with youthful look. More like social media or lifestyle technology.
5. Please use the tagline: health. insurance. simplified.
6. Prefer modern and fresh looking fonts for a disruptive tech company... No classic serif fonts… don’t want to look like an old-fashioned insurance company. lower case fonts are ok
7. Logo will also be used on mobile devices and websites… more tech, less insurance look and feel.
8. More Wordmark, Emblems and Web 2.0 designs are welcomed.

We are a Silicon Valley based start-up. The logo should reflect this.
Incorporating the lightbulb concept is preferred as one of our founders had this in a previous logo. (see file attached) We have four founders so four rays of light might also be a nice touch. If using the lightbulb concept, consider if it looks like a bulb with a bottom and filament. (Limelight is one word so only one L should be used if used at all)

Or, completely impress us with a totally different design altogether. No lightbulb... just something bright or light...
We can get over it. At first look, should seem more like a social media or tech logo, not insurance or healthcare.

Limelight means "intense illumination, often used in stage theatre to spotlight a solo performer". For us, Limelight also means shining a bright light on a confusing industry... in America, health insurance is complicated and confusing (our customers are "in the dark") We use technology to make this better... we are a tech company, not an insurance company. Please do not use old insurance themes. "Health" is already in the name and tagline.

I have a bias for sans serif fonts because they seem less traditional and more modern and techie.
bold, lower case fonts or anything that looks "simple" and new is encouraged.

More color is also encouraged... green and black is OK. Green and other color(s) might be interesting and brighter. Much thanks for your entries!

Really would like to see something new... New styles with additional color(s) added to the lime green, bold fonts and not based on the original design. We want something new and not just another version of the old design.
(we don't expect the design to have the logo on left, font on the right... please mix it up)

New styles or themes we might like to see...
digital, contrasting colors, custom fonts, lines, less literal and more stylized image, friendly and warm fonts... more energetic styles.

These logos may help inspire.... foursquare, skype, technorati, java...

Design/branding thoughts - shaded fonts, 3d, too much detail, gradients, heavy shadows are NOT preferred.
Ideal designs should also work in Black & White (without greyscale)...

we are making health insurance simple - the logo should say:

1. innovation
2. technology
3. simple & clean

Lightbulb is NOT required. Would be good to see other ideas outside the box. Anxious to see more!

Thank you for great entries! Last comments:

No rounded fonts
No shading or 3D
No spotlights or people
Prefer clean and simple flat design
Limelight Health can be ALL CAPS or Sentence... just be sure it's readable as lime green is very light color.
If using a bulb with filament, a single "L" lowercase will suffice... maybe empty is cleaner and better?
Dimension is good but no shading or 3D shadows.

Thanks all!