Jimmie Johnson's Kearny Mesa ChevroletLogo Design Contest

Logo Design Contest
Contests / Jimmie Johnson's Kearny Mesa Chevrolet

Jimmie Johnson's Kearny Mesa Chevrolet has selected their winning logo design.

For $750 they received 311 designs from 31 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Sells and Services New and Used Vehicles
Industry
Automotive
Color Preferences
Open but should not clash with the Chevrolet "Bowtie" Logo (see attached file)
Our Ideas & Additional Information
Kearny Mesa Chevrolet is owned by Professional Nascar Driver, Jimmie Johnson.

Jimmie Johnson's Kearny Mesa Chevrolet is currently the #1 Chevrolet Dealership in California's San Diego County.

While we want to capitalize on the natural celebrity of Jimmie being the owner of the store, we want our company Logo to express that when it comes to our Chevrolet Dealership, we are ALL BUSINESS.

NOTE: We CANNOT change the Chevrolet Bowtie Logo.
Themes
Masculine
Modern
Adventure

Entries

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Discussion

 
Client
To be considered, the design must have a few components:

1) The word CHEVROLET must be part of the design.
2) The design should have the flexibility to be used both with, and without the Chevrolet "Bow Tie" logo.
3) The Chevrolet "Bow Tie" CANNOT be altered in any way. It is against Chevrolet's Graphic Standards.

Thanks to everyone for your ideas.

JJChevy
14 years ago
 
Client
I had originally included JJChevy's current logo in the competition brief but took it down when I felt like it was preventing the designers from being really creative. It seemed as if everyone was trying to make a few minor changes or rearrange the existing logo. That's not what I'm looking for.

What I want is this:

If you became the owner of a Chevrolet Dealership today, what would your logo look like?

Elegant? Strong? Fun?

Whatever your answer is, that's what we are looking for.

A very heartfelt thank you to everyone participating in this contest.

May the best idea win.

JJChevy
14 years ago
 
Client
We are open to additional colors. Most of the designs have been either blue/gold or black/gold. Would love to see something in a soft blue/green/gold. Sort of an eco-friendly design. Just curious to see if that works.

Our only limitation with regard to color is that the gold Chevy Bowtie must work in harmony with it.

Thanks,

JJChevy
14 years ago
 
Client
We just finished a meeting on the designs submitted thus far and we have some movement in the rankings.

Our entire team says, "THANK YOU" to EVERYONE who is participating in this contest. We have some terrific designs to choose from and I suspect there will be even more to come.

Many, many thanks,

Jimmie Johnson's Kearny Mesa Chevrolet
14 years ago
 
Client
ATTN: DESIGNERS

In the final 1/2 hour of the competition you will see some of the rankings changing frequently. Some of the rankings may simply mean that we want to be able to see certain designs side by side.......in the same frame.....various colors.....etc.....Rankings are of course subject to change during the judging phase so keep painting until the competition ends.

Every single design that is still visible will be reviewed for consideration.

What a great experience this has been to be the subject of so much talent.

Thanks again and We'll see you in the Winner's Circle,

Jimmie Johnson's Kearny Mesa Chevrolet
14 years ago
 
Client
These rankings do not reflect our final desires. After selecting the winner, which is accurate, we believed we could then rank the other designs.

THAT DIDN'T HAPPEN!!

We have contacted customer service in hopes of accurately reflecting our contest.

Many thanks for both your understanding and incredible designs.

JJChevy
14 years ago
 
LogoTournament Staff
Admin Note: CH click final winner too soon. He wants to rank all the other great designs to maximize the points for some of the other designers. Please stand (or sit) by while the client wraps up this part of the contest. Thanks.

Admin
14 years ago
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