Jimmie Johnson's Kearny Mesa ChevroletLogo Design Contest

Hi Foss,

Thanks for the idea. At this point I'm getting discouraged because
most of the designs are virtually the same as our old one with the components just shuffled around.

If you have a truly original idea, I'm dying to see it.

Thanks,

jjchevy

Sure thing. I think your contest will be a tough one since it's sort of specific with the elements. I'll work up some ideas. I've got one thought that would use Jimmie's signature. I'll have to find out if that's acceptable to use, but I'm assuming he owns it and not NASCAR. But I know licensing/etc can get a bit tricky.

foss

I disagree. Let me explain:

The bow tie is optional
I have yet to see a design that highlights his initials
95% of the designs have a flag
what about a car grill that has Jimmie Johnson in chrome and the bow tie on top?
See the southpaw health contest (outside the box)

I'm not a designer and maybe none if those ideas work but I'm
holding out hope that someone is about to drop a kaboom with
an idea I never imagined.

Lastly, as for the jj signature, TNS served one up but the problem is that
jimmie's signature is slightly difficult to read.

So, i say all that to say, there is no mandate on hoe things may be arranged
or expressed.

Many thanks,

jjchevy

Thanks for the additional input. For some reason I was thinking the bowtie was a required element. I'll get to researching and sketching and seeing what I can come up with. I'm sure you'll wind up with a logo you're please with.

foss

I have another question for you. If you were to prioritize what the focus of the logo should be would it be Jimmie's name first, dealership and chevy second and third?

Kearny Mesa Chevrolet (priority)
Jimmie Johnson's (accent)

To be considered, the design must have a few components:

1) The word CHEVROLET must be part of the design.
2) The design should have the flexibility to be used both with, and without the Chevrolet "Bow Tie" logo.
3) The Chevrolet "Bow Tie" cannot be altered in any way. It is against Chevrolet's Graphic Standards.

Other than that, it is wide open.

Thanks for the great question.

JJChevy

I like these much better. I like the design of #122 (especially the chrome borders) but the shape of 121. Any way to combine the two?

Thanks,

JJChevy

in 122, can we try "Kearny Mesa" a little smaller and "Chevrolet" a little bigger?

Thanks,

JJChevy

Sure thing. Here are some new variation on those two concepts. On all, I've match the gold color more to that of the bowtie for consideration.

matching previous design with less gradient

(This comment references Entry #137)

a slimmer font for the 2 names

(This comment references Entry #138)

new slimmer font here as well

(This comment references Entry #139)

less gradient here as well

(This comment references Entry #140)

simplified with black type only

(This comment references Entry #141)

a mix of the two with top name in black and chevrolet in soft chrome effect

(This comment references Entry #142)

using a track shape as a backdrop and introducing a cool blue to contrast with the gold elements

(This comment references Entry #173)

a simplified oval track shape

(This comment references Entry #174)

I really like the new colors and of the two designs, I prefer 173. There is something about the top of the design that leaves me feeling like something is missing but I LOVE the placement of the Chevy Bow Tie and the rich colors. Curious to know if you tried it with the grill pattern in the background or not. Not sure if that works but it sure worked in the black version.

Gotta run out for awhile but I will be in touch.

Thanks

I still like 173 & 177 but I don't like the blue grill in 177. I like the silver grill better.

Can I see 176 with the black background and 177 with the silver grill?

Thanks,

JJChevy

here's 176 with the black/silver

(This comment references Entry #184)

and here's 177 with black/silver as well. I think this is it anyway. You'd marked some as not interested and to help keep things straight I had cleaned up my entries. My apologies if this isn't the one. If so let me know. Thanks.

(This comment references Entry #185)

Hi Foss,

I'm going to upload the "Chevrolet" Logotype so we can look at the current version for prospective inclusion.

I will name the file, "The Word Chevrolet"

Thanks,

AG

here's the look with the chevy logotype in place

(This comment references Entry #207)

since the logotype is straight, here's a variation where the shape holding the logotype is also straight

(This comment references Entry #208)

Thank you for the accommodation. I just needed to see that in case we decide to stay true to form.

I still prefer #184 but at least I have options.

Thanks. I'm glad you're liking the designs. I'll keep my fingers crossed.

toes too. :-) I'm about to review all this with my partner in about 20 minutes so things could change.

switched the grille out for a checker pattern

(This comment references Entry #242)

a look at a new shape with the grille

(This comment references Entry #243)

I prefer 242 of the new designs. That said, you are getting such a strong look that unless something really misses the mark, I'm going to keep it up.

Thanks,

JJChevy

Thanks for all the input. It's appreciated.

My pleasure. Thanks for all the great designs.