Inflection Financial Logo Design Contest

Inflection Financial has selected their winning logo design.

For $475 they received 700 designs from 51 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
pawhitejr1
United States

Slogan

Better Decisions

What We Do

Financial planning, investment management, and advice for company retirement plans, individuals and families. We believe there are certain times where better decision making has a critical impact on the future. We are experts at evaluating options and making recommendations that matter.

Industry

Financial

Color Preferences

Do not want red/black combination
Blue & green for main portion of logo
Other colors fine for complement or accent
In a more complex design, we would like to see more colors.

Our Ideas and Additional Information:

Update: A little more feedback on the designs that we have been drawn to. They play up a graphic that consists of the first letter of each part of our name: IF. Kind of like what if? Another aspect of a graphic that is appealing to us is one that conveys a decision point yielding better outcomes. One other sample logo we liked was: https://logotournament.com/contests/iceberg
We like the idea of a hidden meaning or message in the logo
We also like logos that make use of negative space: https://designshack.net/articles/graphics/80-clever-negative-space-logo-designs/

Themes

Masculine
Colorful
Necessity
Modern
Refined
Secure

Style Inspiration

Entries
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Contest Entries

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Discussion

Discussion

pawhitejr1
United States
There was some great work coming out of round one. It has helped us better understand some of the brand elements related to design. 1. We like the idea of having an "if" symbol that we can use with the name of the firm. 2. We like the name Inflection Financial with better decisions worked in where it makes sense. 3. We like, when it works, to have Strong Blues, Greens, and a subtler orange. But we are open to other colors if it helps the design. 4. We like their to be an inflection line in the design and that their is some design element that moves up and to the right. 5. Some depth or motion helps. 6. When it works for the design we like that some designs used letters to elude to a person. 7. Emotionally, we want to evoke better trust, better outcome, progress, and hope. The top ranked submission out of round one contains all the elements that we liked, so now it is the one to beat. Thanks for everyone's work and creativity.
1 year ago