There was some great work coming out of round one. It has helped us better understand some of the brand elements related to design. 1. We like the idea of having an "if" symbol that we can use with the name of the firm. 2. We like the name Inflection Financial with better decisions worked in where it makes sense. 3. We like, when it works, to have Strong Blues, Greens, and a subtler orange. But we are open to other colors if it helps the design. 4. We like their to be an inflection line in the design and that their is some design element that moves up and to the right. 5. Some depth or motion helps. 6. When it works for the design we like that some designs used letters to elude to a person. 7. Emotionally, we want to evoke better trust, better outcome, progress, and hope. The top ranked submission out of round one contains all the elements that we liked, so now it is the one to beat. Thanks for everyone's work and creativity.