Your IF graph has some promise, but it needs some more work to keep up with some of our other submissions. As an example - the middle horizontal bar on the letter F is at the wrong angle.
Just wanted to give you some more general feedback. We need to have a stand alone graphic with name. Many of the ones that we have like have played off the letter I and F. We have also like things that convey decision points with better results.
I like the motion of the negative space in the IF graphic, but it should sweep up and to the right. I would also like to see the decision point concept incorporated.
I don't like the I height exceeding the rest of the word. Have the 2nd "i" in inflection be green and have the T be partly green so that it keeps the same shape of the graph. You could also show two divergent paths starting at the middle of the "c" in inflection - one following the graph in the "t and i" and one going to the middle or bottom of the "i" in financial. This could show two different outcomes after a decision point. Not totally sold on the colors, but those are easier to change once we have the concept right.
I wish there was another category besides ranked and not interested. There could be something with this concept, but it isn't quite there for me. Not ready to rank it, but there is still some potential.
What if the logo was just the IF with the rest of the word finished at the bottom of the i and the f? Maybe in the negative space? or in the opposite color: blue big i with green nflection, Green big F with blue inancial
I like the direction this is going, but it needs something more. I wish I could tell you what. I like how the i is linked, but the first one in financial is lonely. Not sure if you link the letter i separately in each word. I think the box could benefit from both blue and green as colors - maybe the top portion of the box in green. This one has potential.
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