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Thanks for all of your renderings on the shadow. It is helping us make the final decision. Let's keep all the text layout in this one, but add back the original shadow you had (#671).
That was an unexpected take - I need to think about it more.
What about if the shadow is in the direction of the arrow? Underneath the horizontal of the F, but a little more underneath the letter than the one you previously did. Getting this is pretty much the last element.
Maybe have the shadow placement from the light at about 10:00 position, but in the vertical plane parallel to the fact of the letter i. That would give you where to put the shadow, but it obviously wouldn't match what it should look like. Obviously you have the tools and showed my that my spatial awareness wasn't quite right on a previous design. That is why I asked a few more members of the team.
This has the right look for the shadow. It still looks like the letters and kind of like people. I have checked with a few members of our team and we feel like the angle/positioning of the shadow is a little off. Also, after seeing it both ways, we like the version better with the line between the graphic and the company name.
The shadow needs to be more subtle. Drop the arms from the people. Maybe have the shadow directly under the F have a slightly more square head. Have it still resemble the letters slightly. Font layout looks better.
It took me a while to spot the differences in your submissions. Now I am realizing that this is the one that we like best. :) Posting our adjustments one more time (sorry about that). Make our tag line slightly larger and space it a little bit further from our company name. Finally - we wanted to see if you could make the shadow a little more abstract. Instead of looking like the shape of the logo, make it look like two people talking to each other (but still have a shape related to the graphic). Thanks for all your work.
Carrying over the comments from 675 for the adjustment we would like to see: Make our tag line slightly larger and space it a little bit further from our company name. Finally - we wanted to see if you could make the shadow a little more abstract. Instead of looking like the shape of the logo, make it look like two people talking to each other (but still have a shape related to the graphic). Thanks again for all your work.
Just saw the 672 has the word financial not in bold. We like that better so we moved it into first place. Still want to see some of the other adjustments. I will also add those comments to 672.
A couple of adjustments that we want to try: Remove the line between the graphic and the logo. Don't use bold font on the word financial. Make our tag line slightly larger and space it a little bit further from our company name. Finally - we wanted to see if you could make the shadow a little more abstract. Instead of looking like the shape of the logo, make it look like two people talking to each other (but still have a shape related to the graphic). Thanks for all your work.
This is our current favorite. We would like to see better decisions in italics. Still unsure if we want the lines or not. This would be the main logo, but we are also trying to plan for different use variations. One would be with the name to the right of the graphic with Inflection on top of Financial on top of better decisions in italics (Much like 627 except with this font). This would probably necessitate using no shadowing. Does the final file package give the design elements in varied layouts?
Thanks for showing all of the versions with the filled in letter O. That has been enough for us to eliminate it. We will have more comments shortly that are close to final tweaks.
We are still having internal discussions about different things, but I wanted to give you a couple thoughts. Font preferences: 621 or 622 (Still debating). Blue color - 622. Green color - 622. Orange color - 622. We are still having internal debates about shadow direction, and final color layout in the F. One other variation that has good support - Blue for i and f. Green for dot in graphic and in the name. Keep the orange line.
Hmm. Can you show it to me perfectly round? It should be the same height as the regular O would have been. I think we will end up using the orange dot in some of our other branding and marketing.
One other option instead of doing negative space with the O, just make the letter O the circle that matches the circle in the IF graphic. No negative space. Let's try it that way.
I appreciate your concern - I don't want any accusations of stealing designs. Here is the direct quotation from my comments with the designer - "This one is really interesting. I think you should make the O a normal font now. Put a point in the middle of the two arrows in the end that they originate from. You could also make the O a negative space letter by just putting a dot and shaping the letter with the I and the N. That might work really well." His original design had a negative space O, but it was built around a normal O. You can see that I have more the 350 comments to designers in this contest - I have given a lot of specific design direction. Not quite sure how we attribute the design. I also can give you 4 or 5 messages where I was directing how much negative space there needed to be for the letter.
One other color variation we would like to see: dot on the eye in green. body of the i and the f in blue. The final thing to tie it together would be making the O in the word inflection a negative space letter also using a green circle. Still keep better decisions in orange.
This is the design to beat. Love the If symbol. Life that it goes up and to the right. Life that the top has a bit of a check market. Like the depth the shadow brings. Life that the folded if includes inflection lines. Like the three colors
Very Nice, one more on this if you don't mind. Could you put the lower I in green, the I dot in orange and the f in blue. If there a slightly darker and more dynamic green you might suggest. It is a dad muted and light for me, but would like to see if there are options without ruining the interaction with the blue and orange that work.
Here is one last thing that I want to try. Use the font that is in design 560. Have it arranged in the format on this design. Keep Inflection more bold than financial and use the orange color from 560 for the line.
I need to take a break from reviewing for a while. Thanks for all of your hard work. You are definitely moving on to the finals. I am going to put together a bunch of the different designs you have done and narrow down the things I like the most.
Changing the arrow direction made me realize how distracting the arrows really are. What if you drop the arrow head - keep the length of the line and use the circle for the dot on the i?
Thanks. For this design I don't think the negative space half looks good. The green squares should be full. My partner has also said he was hoping for a more subtle arrow head on the line in the F. Do you have any suggestions?
Which is better for you: ranked, but with a really high rank - 20+ or not interested. I have noticed that many designers have started to withdraw their entries.
What is the best way for us to do this for you. I want to clean out all of the iterations that we have been through from our ranking, but I don't want it to hurt your ranking as a designer. I am happy to rank them or move them to not interested. We might just need to reference them once we get to the finalist round.
I think I may have described it backwards. :) Lets try the negative space only on the green, not on the blue. Lets also drop the top arrow head completely.
Sorry if we seem a little crazy. We have a few more iterations we want to try. Drop the arrowheads for anything that touches blue (basically the one that points to the left and the one that points up). Shorten the top horizontal bar of the F by about half of the amount of overhang it has currently with the middle one (I hope that makes sense). I don't want them even, but it currently sticks out too far. Finally - leave the negative space dot only on the green of the logo. Keep the blue full. Thanks for all your work. We know that you are moving to the next round.
Thanks for the option - I think I like the thinner ones better. I had also been thinking about not putting them in the actual letter but right outside the actual letter to give the appearance of a negative space arrow. Does that make sense?
I had originally meant more like 226, but this is also really interesting. Here is one thing I have been thinking about to make the arrows more subtle. Make the top horizontal bar of the F the same length as the middle horizontal bar. Then create a negative space arrow head by add a ^ shaped character just a little beyond the edges of the letters. Not sure if this makes sense.
What if the perspective on the F was a little more from below or straight on than from above? You would have the upper line of the dot on the eye and the horizontal surface of the F angling down instead of up.
I think the curves at the ends of the top bar of the letter f need to go the other way (on the left side so it matches the shape of the circle). I currently like your other design better, so I don't want you to make more modifications to this one right now.
Looks good. This one will definitely move on to the finals. We will probably have a few tweaks with colors, line and arrow thickness, shadow or no shadow. Going to check with my partner and see what he thinks.
Getting really close. Let's make the arrow head smaller and make the white lines a little bit thinner. I also think we might want the arrow heads on the the other two lines. I like how you used the orange for the decision point so that it ties to the better decisions. For us to have three arrow points at
the end of the white lines, the horizontal parts of the F might need to be the same length. Getting really close
I want to play on the negative space a little bit. Lets make the space between the top half of the logo (dot over eye and top bar of the F) and the bottom half (lower portion of the i) match (all thin lines). Then lets' put a decision circle decision point in the intersection of that space. Then make negative space arrows in the the separation of the letters. I might.
I really like that the IF stands out when the logo is small. I wonder what it would look like if the top of the If box was eliminated and their was a white break horizontally between the I and F
More feedback on the IF - it is one of the most promising shapes for the logo. I want to see several different treatments on this concept. Maybe thinner, maybe less boxy, maybe with the line as mentioned above, a different color instead of gray to give the 3D effect (would it work with just white).
I like the treatment of the IF. I think there needs to be another white break between the lower bar of the F graphic and the vertical body. Probably want a different font.
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if you don't then it's okay
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I got 80 comments from you
and I have made at least 90 entries for your contest
if you also want to buy my design
you can leave your email here or send me a private message
Thanks a lot for your attention
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waiting for the good news :)
Thanks a lot
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What about if the shadow is in the direction of the arrow? Underneath the horizontal of the F, but a little more underneath the letter than the one you previously did. Getting this is pretty much the last element.
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here is the updated
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I will do it soon when back at home
I'm still out of town
I will back to you in the next 2-3 hours
Thank you
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the shadow and also the layout of the font
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I'm working it now
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sorry for the delay
I just wake up from my sleep
let me know your feedback, please
Thanks a lot
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No, the final file package just 1 layout.
the varied layouts can be sent via email
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if I won it, I can provide all the variations
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sorry for the delay
here is the updated
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is this coming from your idea?
because it's already done by other designers
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the correct ones
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then the middle horizontal F will look like this
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thanks
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Updated the color on 418
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I updated it on 407
Thank you
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how about this one?
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Thanks!
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sorry for the delay
I just wake up from my sleep
did you mean the horizontal surface of the F angling down like this?
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the end of the white lines, the horizontal parts of the F might need to be the same length. Getting really close
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